updated 04:45 pm EDT, Fri September 30, 2011
Hulu owners may back out of sale after low bids
Earlier rumors of Hulu going back on its decision to sell itself off are proving true, two sources have told SAI. The bids, while they are still rolling in, aren't as high as initially hoped. Hulu's parent companies are reportedly looking for $2 billion for the online service.
The potential buyers are likely thinking that the licensing deals for content will need to be renewed and need to be renegotiated anyhow, though Hulu's parents are putting a large value on this.
Dish made a $1.9 billion bid for Hulu, while Google offered nearly $4 billion, though it wanted special concessions Hulu wasn't ready to give up.
Hulu is co-owned by News Corp., Disney, Comcast's NBC Universal and Providence Equity Partners.