updated 10:30 am EDT, Mon October 3, 2011
Jobs not expected to show at October 4
Possible content for the October 4 iPhone event came Monday through a late-breaking claim. Rackspace' social media presence Robert Scoble understood from unnamed sources that Apple was working on a presumably video-focused iPad app that "looks a lot like DirecTV without the dish." What it would involve wasn't said, but he linked it to the North Carolina datacenter's video hosting and that it would be "more expansive" than suspected.
He also corroborated a commonly accepted view that the event wouldn't include recently left CEO Steve Jobs. The recently resigned co-founder is "just not feeling well enough" to make a public appearance, Scoble claimed.
Some have been speculating that Jobs might make a guest appearance, either on stage or in the audience, but observers have argued that Apple will want to focus on new CEO Tim Cook and current management. The company has often paid very little attention to nostalgia and may want to reassure both investors and the public that it doesn't need Jobs to guide its product strategy. When he resigned, Jobs had said that he didn't believe he could continue to run Apple.
While acting mostly on speculation, Scoble added that he believed there would be a major Facebook presence at the Apple event that could include the same level of integration that Twitter will have. He also thought that Apple would push AirPlay much more heavily as part of a content strategy, although this appeared to be based more on a desire to emphasize an Apple advantage over Android than anything definite.