Printed from http://www.electronista.com

Myspace to pitch itself as the ‘Hulu of music’

updated 08:15 am EDT, Tue October 4, 2011

Myspace to rebuild itself as the 'Hulu of music'

Specific Media, the new owners of Myspace, have used a special event to outline their growth strategy moving forward. The company is calling itself the 'Hulu of music.' It says that it has unique content rights with the Big Four labels and over 20,000 independent labels that 'allows for ad-supported music video and audio streaming.'

Additionally, Specific is also aiming to start redesigning the Myspace website, somewhat predictably, adding a new social sharing function that it calls the 'Right Rail Social Playlist.' The company also released a flow diagram (embedded below) that outlines its plan to re-engage its lapsed audience and capture a new audience.

Specific also claims that it has a reasonably solid starting point from which to work. It shows that its current web traffic is at the same level that it was when News Corp acquired it for $580 million in 2005. Time will tell whether its plans will see the site begin to increase its market share with its presence falling away dramatically with the rise of Facebook. [via All Things D]








By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Samsung Galaxy S 5

The Samsung Galaxy S5 might be the phone that Android users have been craving for some time. Information coming out of Mobile World Co ...

STM Trust technology bag

The search for a good messenger bag that doubles as a laptop bag is something many travelers find themselves facing at least once. Bet ...

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for many years now. T ...

Sponsor

toggle

Most Commented

 
toggle

Popular News