Xbox 360 Comcast and Verizon deal

Microsoft's Xbox 360 live TV option is being unveiled on Wednesday, a late-breaking scoop identified. As expected, providers like Comcast and Verizon will let users pipe video directly to the Xbox, either from the cable itself or through the Internet, AllThingsD found. Viewers will have to authenticate like they do for HBO Go or other cable-owned services, though, as legacy carriers try to shelter themselves from cord-cutting.

The approach is an extension of the same strategy Microsoft is using for a handful of TV providers, such as Telus, that already have the option of using the Xbox 360 as part of a home TV setup. These earlier options usually limit the boxes to media extenders, though, and still need a traditional box. Xbox 360s could theoretically be used to watch a subscriber's TV without having to be at home.

Truly independent live or pre-recorded will still be an option through Hulu Plus, Netflix, ESPN, and UFC, although these won't cover top-tier studios such as HBO.

By Electronista Staff

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