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Microsoft contradicts self on Zune death

updated 09:00 am EDT, Wed October 5, 2011

Microsoft says Zune end not yet official

Microsoft's support team claimed late Tuesday that it hadn't officially ended the Zune. Despite a public support page explicitly stating no more devices were being made, the support team told a user that "no official info has been released" dropping the platform. The division didn't have an explanation for the apparent self-contradiction.

While it's true the company hasn't put out a press release or separate statement, the support page made it clear the company was at least planning to wind down its MP3 players. The focus shifted to Windows Phone as soon as it launched in fall of last year and has seen few updates to the Zune HD in hardware and software, slowing down noticeably in the past year.

The conflicting points of view mark a mixed exit for the Zune hardware that parallels its launch. Microsoft started off the Zune in November 2006 with the ambition of cutting deeply into the iPod's market share. Limited Wi-Fi features and what amounted to a decision to compete against Microsoft's own music player partners quickly clouded its release. Microsoft became more aggressive and coordinated in 2007 but eventually slowed down and let the faster-moving Apple hold its lead.

Apple during its October 4 event has mentioned that most of the iPod's 10-year history has seen it hold on to over 70 percent of the MP3 player market in the US, actually climbing higher to 78 percent this year. [via WinRumors]

By Electronista Staff
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  1. phillymjs

    Fresh-Faced Recruit

    Joined: Jun 2000


    Make up your minds!

    This public "Yes it is!" "No it isn't!" business is unbelievable, and IMHO very telling about what's going on at Microsoft in general these days.

  1. Jeronimo2000

    Forum Regular

    Joined: Aug 2001


    Well, it's MS

    What do you expect. A giant monster of a company, where the left hand doesn't know what the right hand is doing.

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006



    Zune is dead whether MS officially announced it or not. Weak attempt to distract folks from iPhone 4S.

  1. pairof9s

    Senior User

    Joined: Jan 2008


    Whose at the controls...

    ...of this crazy train?!!

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    MSFT is pulling an


  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    Hey, stop producing...

    Does not mean it's discontinued. After all, we have 200 million units still in the warehouse. At the rate of 200,000 units annually, our supply will still be there for your great grand kids.

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005


    PR Stunt?

    This is one way to get PR coverage on your insignificant Zune thingy!

  1. coffeetime

    Senior User

    Joined: Nov 2006


    I hope MS

    will invite me to their Zune funeral. Yes, this should be a real funeral, not the make believe one.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    3rd time's the charm

    Microsoft will need to release several Zune Deaths (plus the usual service packs.) By the time Zune Death 3.1 is released, it will be "good enough" and it will stick.

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