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Phones4u: iPhone 4S signups double those of iPhone 4

updated 01:40 pm EDT, Wed October 5, 2011

Phones4u shows rabid UK demand for iPhone 4S

British phone store Phones4u partly debunked beliefs the iPhone 4S might not sell well after touting very high early interest on its sign-up page. The major reseller has so far doubled the number of customers taking an interest versus the iPhone 4's interest last year. iPhone 4S interest was already past its predecessor in five hours, the chain said.

The majority of those signing up to date have been 18 to 30 years old, it said. The demographics bucked trends groups like Nielsen have seen in the US, where Android is more common among younger buyers and iPhones skew older.

Sign-ups don't equate to paying customers and won't completely reflect actual demand. They nonetheless contradict early conservatism from the most technically savvy users and analysts, many of whom have thought Apple made a mistake by not changing the design in a more visible way. Apple has had an unusually sustained interest in the earlier iPhone 4 and isn't thought to have encountered the usual slump from waiting customers, even as it has a delayed upgrade cycle.

About 74 percent of Phone4u customers asked before the reveal had presumed it would be a full iPhone 5, but the tally didn't appear to have affected actual plans.

Early speculation has pointed to Apple possibly enjoying the combinations of pent-up demand and a launch near the holidays to spike demand. [via Pocket-lint]

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Judging consumers' interest

    by following what tech-heads say are a waste of time. Tech-heads are never satisfied unless some product is cutting-edge design or uses cutting-edge components. Most consumers are usually way behind the curve in tech, so even something a little older isn't going to stop them from purchasing a product. Bottom line, there's nothing technically wrong with the 4S and so it should sell very well. There is no strong trend that says consumers are dissatisfied with the current iPhone display size.

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