Printed from http://www.electronista.com

Studios test $60 movie rentals for same day as theaters

updated 08:10 pm EDT, Thu October 6, 2011

Universal to trial $60 rental of Tower Heist

Comcast, the parent company of Universal Pictures, is testing a new premium home movie rental concept that will see customers being able to rent a film that is currently screening only in theaters. However, there will be a catch for the privilege - a $60 price tag. The test will center on the new Eddie Murphy and Ben Stiller comedy Tower Heist that is due November 4.

The offer will be available to Comcast's digital cable subscribers who also own a high definition TV and live in Atlanta and Portland, Ore. If these criteria are met, users will be able to rent the movie from November 23 and watch as many times as they like within a 48-hour time frame.

If the trial is successful, it may offer studios a way of countering flagging DVD sales without necessarily affecting box office results. [via Access Atlanta]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

GX Gaming DeathTaker mouse

Gaming is a serious endeavor for many people, driving them to look for the best performance in their system and interface devices. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News