Printed from http://www.electronista.com

Studios test $60 movie rentals for same day as theaters

updated 08:10 pm EDT, Thu October 6, 2011

Universal to trial $60 rental of Tower Heist

Comcast, the parent company of Universal Pictures, is testing a new premium home movie rental concept that will see customers being able to rent a film that is currently screening only in theaters. However, there will be a catch for the privilege - a $60 price tag. The test will center on the new Eddie Murphy and Ben Stiller comedy Tower Heist that is due November 4.

The offer will be available to Comcast's digital cable subscribers who also own a high definition TV and live in Atlanta and Portland, Ore. If these criteria are met, users will be able to rent the movie from November 23 and watch as many times as they like within a 48-hour time frame.

If the trial is successful, it may offer studios a way of countering flagging DVD sales without necessarily affecting box office results. [via Access Atlanta]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Patriot Stellar Boost XT 64GB USB 3.0 drive

A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

Sponsor

toggle

Most Commented

 
toggle

Popular News