Printed from http://www.electronista.com

UK Starbucks gets simple, free Wi-Fi sign-on

updated 10:55 pm EDT, Fri October 7, 2011

UK Starbucks uses same simple Wi-Fi login as US

British Starbucks coffee houses took a large stride forward in encouraging Internet use Friday with a change in their Free Wi-Fi service. Similar to the US and Canada, drinkers now just have to visit a single sign-in page, here at BT Openzone, to get access to a hotspot. UK visitors previously had to sign up for a Starbucks Rewards card and login with a username and password, both of which discouraged some from signing in.

UK and Ireland Marketing VP Brian Waring suggested it would be useful not just for encouraging relaxation and work in the stores but that it might play a large role in the 2012 Summer Olympics in London, where "millions" will be visiting and very likely turn to a Starbucks to get online.

As with North American stores, British stores don't have a time limit, although those who have to stay for a long time are encouraged to get a drink or food out of courtesy. [image via Digital Widget]



By Electronista Staff
toggle

Comments

  1. mmurray

    Grizzled Veteran

    Joined: Sep 2000

    0

    too late for me

    I imagine the motivation is Olympic Games tourism. The previous system was stupid for tourists as I discovered earlier this year in Glasgow.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for years. Trackballs ...

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

Sponsor

toggle

Most Commented

 
toggle

Popular News