updated 05:20 pm EDT, Mon October 10, 2011
Apps distributed in secure environment
Verizon has announced plans to launch a private app portal that can be utilized by businesses. The Private Applications Store for Business is designed to work across a variety of platforms, enabling companies to securely manage app distribution to mobile devices, such as smartphones and tablets, without relying on public app stores.
Corporations will be able to take advantage of the new app store to provide access to their own proprietary apps that would otherwise be omitted from portals such as the Android Market. IT administrators can push content to users or control how the apps are distributed to employee- or company-owned devices.
The enterprise announcement marks a new strategy for the company, as Verizon Apps—formerly V Cast Apps—has yet to achieve success in the consumer market. Despite the company's promise to provide a viable alternative to the BlackBerry App World and Android Market, users have gravitated toward the official stores.
Verizon is set to launch the business app store later this year, with pricing based on a per-user/per-month basis.