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comScore: iOS still trumps Android in real, total user base

updated 03:30 pm EDT, Mon October 10, 2011

comScore shows iOS still in front for actual use

Despite common perception, iOS still has the absolute lead in its total installed base in the US, comScore found Monday. Helped by Apple's wide majority in the tablet space, the iPad, iPhone, and oPod touch combined made up 43.1 percent of American use this past August. Android, almost exclusively led by smartphones, was at 34.1 percent.

Loyal BlackBerry users kept it the third largest platform at 15.4 percent, but all other mobile platforms combined topped out at 7.8 percent. Most of these are likely to be Windows Mobile and Windows Phone users given its legacy.

Apple's hardware also had a disproportionately high lead in web traffic, suggesting that some Android and BlackBerry users stayed offline. iOS represented 58.5 percent of mobile web traffic both at home and at work that month, while Android was just 31.9 percent and the BlackBerry exactly five percent.

Mobile traffic was still small relative as a whole, at 6.8 of American Internet use, but it was growing through a mix of more frequent Wi-Fi hotspots and tablets.

iPads virtually control actual use among tablets, comScore found: 97.2 percent of tablet Internet use came from Apple's devices. Of those, the gender bias was leveling out at 54.7 percent male. The largest group was still early adopters, as 30 percent were between 25 to 34 and almost half, 45.9 percent, in homes making more than $100,000 a year.

News and social networking were some of the most common tasks at almost 60 percent of owner regularly using both. Just under half had bought something from the tablet and implied they were comfortable with spending money on the new platform.

Android has recently led in active sales, most of all in phones, and might close the gap with iOS as a whole over time. The gap between recent and total users still points to Google's troubles capturing anything but the phone market as well as the legacy built up by Apple shipping a year and a half earlier.





By Electronista Staff
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  1. Thecombinationis12345

    Fresh-Faced Recruit

    Joined: Feb 2011

    -15

    Just another marker that'll eventually fall...

    Watching these iOS stats is like watching an optimistic man go bald. He's still walking around with a comb over thinking that the rest of his hair will stay or grow back. It won't.

  1. climacs

    Dedicated MacNNer

    Joined: Sep 2001

    +6

    go suck it thecomb

    I swear, fandroids are getting to be as idiotic as Windows-loving Apple haters.

  1. facebook_Robert

    Via Facebook

    Joined: Oct 2011

    -4

    it's legitimate

    It's legitimate to compare total installed base of iOS vs. Android. as a developer I care about total installed base. Then again - the common perception isn't actually wrong, as the article tried to indicate. The common perception that Android leads iOS in smartphones - is entirely accurate. You have to include non-phones such as the iPad and iPod Touch, to put iOS in the lead.

    So, it just depends upon what app you are writing, if its a tablet app - well you'll write that for an iPad.
    If it's a game that could run anywhere, then iOS is in the lead.

    If it's something specific to a smartphone - uses the phones functionality, well obviously Android is the larger installed base, but even then few would ever ignore iOS.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +2

    I hope the a-holes on

    Wall Street and jackass fund managers would read this article. They're always claiming how Android is totally crushing iOS because a dozen Android smartphone companies combined are outselling iPhones with less than a 2:1 ratio and despite Apple holding the majority slice in smartphone profit share. Apple won't be going out of business due to Android any time soon.

  1. James Katt

    Fresh-Faced Recruit

    Joined: Mar 2008

    +4

    iOS is WHERE MONEY IS MADE

    Developers who want to make money also know that iOS Users SPEND MONEY and Android Users are TIGHTWADS. The Smart Developers develop for iOS because they can actually make tons of money on iOS and very little money on Android. If you want to give you work away and have it pirated, develop for Android. IF you want to be RICH, develop for iOS.

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