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Roku LT undercuts Apple TV with $50 price, HBO Go

updated 09:35 am EDT, Tue October 11, 2011

Roku LT arrives with extra low price

Roku hoped to lower the price floor for networked media hubs Tuesday with the Roku LT. By shedding the Ethernet, SD card slot, and Bluetooth used for the Roku 2's gaming on many models, the box drops to just $50, or half the price of an Apple TV. It can still output 720p video streamed over Wi-Fi and has all the channels of regular Roku players, such as Netflix, Hulu Plus, Amazon Instant Video, and Pandora radio.

New support is being added for HBO Go. The service still requires authenticating the user to a legacy cable TV provider but lets viewers watch top-tier shows on demand without getting a more expensive set-top box from the provider. Epix was already supplying similar content in a Roku channel and has been popular enough to help justify HBO.

Both Roku and retail stores should have the LT hub next month.

Historically, Roku has fought to gain share relative to Apple. The second-generation Apple TV took three months to reach a million units where Roku managed it only after a few years. The LT is Roku's least expensive to date and could help drive impulse buys of the Roku in a market which Apple still calls a "hobby."

By Electronista Staff


  1. cartoonspin

    Fresh-Faced Recruit

    Joined: Sep 2003


    Sounds like a great copy

    So why did they have to copy the design of the Apple TV? This is why people say there is no innovation in companies other than Apple. Look at the design, except for the color and the fabric sticking out of it, it is essentially an Apple TV.

  1. phillymjs

    Fresh-Faced Recruit

    Joined: Jun 2000


    Love my Rokus

    Bought one a few months back, and bought a second one two weeks later after I had trouble deciding which TV should get the first one.

    I chose it over the Apple TV because it will output to an SDTV, and I have not yet taken the HD plunge.

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009


    but undercuts itself

    After undercutting Apple TV on price they decided to even further undercut themselves with an ugly fluorescent purple paint-job

  1. rtbarry

    Fresh-Faced Recruit

    Joined: Aug 2001


    pretty appealing unit...

    if i didn't already have 3 ATVs. and of course, airplay has spoiled the h*** out of us, at home and at work. airplay is the killer app for ATV over the competition.

  1. TylerDurden

    Fresh-Faced Recruit

    Joined: Dec 2001



    They'd have to pay ME $50.00 to put that fugly thing next to my TV.

    Attention TV component makers. I get that you want your product to stand out and be "branded", but when it comes to TV, the only thing I want to see when I'm looking at my TV is the content ON the TV screen, all other hardware, components, etc... around the TV should be as nondescript and invisible as possible... you know, like the Apple TV. Thank you Apple.

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