Printed from http://www.electronista.com

Barnes & Noble takes over Borders' sites, sows confusion

updated 09:40 pm EDT, Fri October 14, 2011

Borders web visitors redericted to Barnes & Noble

Those who attempt to visit Borders.com on Friday will be redirected to a special Barnes & Noble's web page. The Borders Twitter and Facebook accounts were also seemingly taken over. Visitors are greeted by a message from B&N CEO William Lynch, asking that they give B&N a chance to be their bookstore. The Facebook page apologizes for Borders' closing and invites visitors to join the B&N Facebook page.

Visitors are confused by the notes, as Barnes & Noble hasn't done a very good job of informing them that it bought Borders' intellectual property, including website and customer list. Those who wish not to have their data transferred to Barnes & Noble can do so here before October 29.

The redirect site also offers users a coupon for 10 percent off any item and a free two-month Barnes & Noble membership, though it has some limitations associated with it. The membership includes free express shipping and in-store discounts. The regular, $25 per year membership adds $25 off the Nook Color and other coupons and special offers. [via MocoNews]






By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News