Printed from http://www.electronista.com

Barnes & Noble takes over Borders' sites, sows confusion

updated 09:40 pm EDT, Fri October 14, 2011

Borders web visitors redericted to Barnes & Noble

Those who attempt to visit Borders.com on Friday will be redirected to a special Barnes & Noble's web page. The Borders Twitter and Facebook accounts were also seemingly taken over. Visitors are greeted by a message from B&N CEO William Lynch, asking that they give B&N a chance to be their bookstore. The Facebook page apologizes for Borders' closing and invites visitors to join the B&N Facebook page.

Visitors are confused by the notes, as Barnes & Noble hasn't done a very good job of informing them that it bought Borders' intellectual property, including website and customer list. Those who wish not to have their data transferred to Barnes & Noble can do so here before October 29.

The redirect site also offers users a coupon for 10 percent off any item and a free two-month Barnes & Noble membership, though it has some limitations associated with it. The membership includes free express shipping and in-store discounts. The regular, $25 per year membership adds $25 off the Nook Color and other coupons and special offers. [via MocoNews]






By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Kenu Airframe +

Simple, stylish and effective, the Kenu Aiframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ye ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News