updated 05:35 pm EDT, Fri October 14, 2011
Tracks sites visited, apps used and location
Verizon claims that the company will use the information to "create business and marketing reports," and to customize the mobile ads a subscriber receives to make them "more relevant." Verizon adds that none of the information collected or shared with its partners is personally identifiable.
The FCC has rules in place to protect an individual's privacy. Wireless carriers cannot use a customer's personal information for marketing purposes unless they get that customer's permission. There is a loophole, however. A carrier can collect and use the data if it's for "enhancements" to services the customer already receives.
Policies for the retention of customer data vary from provider to provider. In August 2010, the ACLU published data collected by the US Department of Justice's Computer Crime and Intellectual Property Section. Verizon retains a mobile user's website browsing history for 90 days, while Sprint holds it for 60 days. T-Mobile and Virgin Mobile don't save browsing history at all. [via Huffington Post]