updated 07:35 am EDT, Fri October 14, 2011
WitsView points to seven-inch tablet boom
Tablet screen shipments spiked 35.5 percent in September in the wake of a seven-inch tablet boom, researchers at WitsView said in a new study. About 9.57 million of their panels shipped just in September, 1.82 million of which were for the smaller devices. The Amazon Kindle Fire, ASUS Eee Pad MeMo, the HTC Flyer, and possibly a new Nook Color were all adding to the tally.
The firm believed that Amazon had taken 215,000 pre-orders of the Kindle Fire in its first week, which was strong for most companies in the tablet space but still well behind Apple.
WitsView wasn't as clear on other screen sizes, although 10-inch tablets dominate the field. The iPad has roughly two thirds of the market for all tablets and would have an even higher share just among those with similar dimensions.
It remains to be seen how well the field will react to the new wave of seven-inch tablets. Models intentionally focused on e-reading, like the Kindle Fire and Nook Color, have typically done relatively well. When trying to compete with Apple or the broader market, though, they have often floundered. RIM shipped just 200,000 BlackBerry PlayBooks in its spring quarter, prompting emergency price cuts of $200 across most of its partners.