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Jobs worked on 'next product' for Apple on day before death

updated 11:50 am EDT, Wed October 19, 2011

Call interrupts meeting between Cook, Softbank CEO

Former Apple CEO and chairman Steve Jobs was doing work for the company on the day before his death, an interview with Softbank CEO Masayoshi Son reveals. "I visited Apple [headquarters] for the announcement of the iPhone 4S," says Son. "When I was having a meeting with [Apple CEO] Tim Cook, he said, 'Oh Masa, sorry I have to quit our meeting.' I said, 'Where are you going?' He said, 'My boss is calling me.' That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died."

"Even one day before he passed away, the first subject he wanted to call Tim Cook about...he wanted to talk about the next product...That's the kind of spirit a true entrepreneur would continue to have until they die," Son comments. "He was very sick, very ill. But the announcement of their newest product made him live longer. Physically he could have died much earlier. But his passion, his love for his own company and dream, about the next products, that made him energized."

It's unknown which product Cook and Jobs were discussing. One possibility is the iPad 3, since the tablet is generally expected to ship in March or April. Rodman & Renshaw analyst Ashok Kumar recently claimed, however, that Jobs had a direct hand in the creation of the next-generation iPhone, even though the product is unlikely to ship until June or July at the earliest.

By Electronista Staff
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  1. coffeetime

    Senior User

    Joined: Nov 2006


    I bet Steve made..

    the "One more thing...." phone call to Cook.

    Comment buried. Show
  1. Jeronimo2000

    Forum Regular

    Joined: Aug 2001


    I don't believe a word

    "That was the day of the announcement of the iPhone 4S" - oh really? Before Tim Cook went on stage at 10 in the morning, he didn't choose to prepare himself or check last-minute details with his staff, but instead chose to have a meeting with this guy? Sure.

  1. facebook_Justin

    Via Facebook

    Joined: Oct 2011


    comment title

    Please God, take that son of a b**** Larry Page and give us back Steve! PLEASE!

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007


    Some thoughts just

    don't need to be shared. That second paragraph,.. Wow. Pure BS.
    Thanks Masayoshi Son, MD. Especially regarding the "true entrepreneur" part...

  1. jslove

    Fresh-Faced Recruit

    Joined: Jul 2007


    Hanging on by fingernails

    I believe this article and the quotes it contains as written. Cynicism is easy.

    Jeronimo2000: The meeting could have taken place after the announcement. It doesn't say before anywhere. It was a morning announcement. You think Tim took the rest of the day off?

    Flying Meat: I've seen this happen. My grandmother was very, very ill. She had had Parkinson's disease for years, and for the last 8 months, severe pneumonia (insert drain in chest) from aspirated food. She lived longer than she otherwise would, in great pain, for at least weeks, if not months, to see my sister married in her back yard, then died while my sister and brother-in-law were on their honeymoon. This in 1988. Sometimes you can hang on somewhat past your time by sheer willpower. If you don't like "true entrepreneur", how about "obsessed," and "creator" or "parent"? Finally their will flags, and they're gone.

  1. Marook

    Forum Regular

    Joined: May 1999



    First off, maybe they talked about the future.
    Maybe Cook knew he was about to die, and Jobs called (or a staff) to say that 'now is time for farewells'.
    Only the few persons involved will know, but rest assured that off course Cook told a external person that! Cook would never have said "Sorry, I need to go - my boss is about to die". Get real people...

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