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Lytro infinite focus camera revealed: early 2012, $399

updated 03:20 pm EDT, Wed October 19, 2011

Lytro details its unique camera price, date

Lytro at an event showed and detailed the first camera using its post-shot focusing technology. The self-titled camera breaks from tradition and is just a long box shape; it doesn't need many controls given that it can be focused after the shot is taken, the startup said. Combined with an f2.8 lens, it doesn't need a flash and has just two buttons for control.

Its technique, which captures light fields instead of simply the light hitting the sensor, lets a Lytro owner shoot 3D photos with the one lens. Normally, photographers have to either carry two joined cameras or take two photos.

The camera also takes a more iPod-like model to photography. Both the battery and memory are integrated, and it carries its own built-in flash instead of using cards. Because of the extra depth, an 8GB version will carry about 350 photos, while the nature of the format allows for slightly more than double in a 16GB version, at 750 shots.

Pre-orders start at 4PM Eastern with an expectation that the camera will be ready in early 2012. An 8GB version will be relatively expensive at $399, with a 16GB version carrying a premium at $499. [images via Harry McCracken and Rich Jaroslovsky]

By Electronista Staff
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  1. sidewaysdesign

    Fresh-Faced Recruit

    Joined: Feb 2011


    Love the idea, hate the look

    I'm very interested in light field imaging, but if Lytro is going to make any impact, they'll need a better industrial designer, and soon.

  1. hayesk

    Professional Poster

    Joined: Sep 1999



    This says to me "jack of all trades" master of none. Can it take images as sharp as a traditional sensor? I am also puzzled by the claim that it can hold "more than double" photos with double the storage. Are the photos not unique files? Why should they get smaller based on the more storage you have?

  1. serkol

    Fresh-Faced Recruit

    Joined: Sep 2010



    I would buy one if it's at least 4MB resolution, when converted to a "flat" traditional file like .tif or .jpg. What resolution is it? The site says "8 Mega rays". What the heck is that? How many magarays do I need for one pixel?

  1. coffeetime

    Senior User

    Joined: Nov 2006


    I saw the video demo

    on and the concept is really cool. Totally no need to worry about focusing anything. Just point and shoot. But the form factor and price wise are terrible. For $499, I would rather get an iPad.

  1. jalb

    Fresh-Faced Recruit

    Joined: Jan 2008


    Do the math

    > I am also puzzled by the claim that it can hold "more than double" photos with double the storage

    Because you didn't think that some of the 8Gb would not be used for photos. If only 7Gb were used for 350 photos, the extra 8Gb in the 16Gb model would hold more than 350.

    Math - it actually works. Check it out sometime.

  1. robban

    Fresh-Faced Recruit

    Joined: Feb 2006



    That's easy Hayesk. Say you end up with 80% of one file as free storage when your storage is reported full. If you double your storage and duplicate your files you have 160% of one file left. You can save one more file and thus: "more than double" photos with double the storage.

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