updated 03:20 pm EDT, Wed October 19, 2011
Lytro details its unique camera price, date
Lytro at an event showed and detailed the first camera using its post-shot focusing technology. The self-titled camera breaks from tradition and is just a long box shape; it doesn't need many controls given that it can be focused after the shot is taken, the startup said. Combined with an f2.8 lens, it doesn't need a flash and has just two buttons for control.
Its technique, which captures light fields instead of simply the light hitting the sensor, lets a Lytro owner shoot 3D photos with the one lens. Normally, photographers have to either carry two joined cameras or take two photos.
The camera also takes a more iPod-like model to photography. Both the battery and memory are integrated, and it carries its own built-in flash instead of using cards. Because of the extra depth, an 8GB version will carry about 350 photos, while the nature of the format allows for slightly more than double in a 16GB version, at 750 shots.
Pre-orders start at 4PM Eastern with an expectation that the camera will be ready in early 2012. An 8GB version will be relatively expensive at $399, with a 16GB version carrying a premium at $499. [images via Harry McCracken and Rich Jaroslovsky]