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Steve Jobs had 'finally cracked' TV set with iCloud syncing

updated 05:50 pm EDT, Fri October 21, 2011

Steve Jobs bio reveals he had hopes for full TV

A further excerpt from the imminent Walter Isaacson biography of Steve Jobs has revealed that the late CEO did have hopes for a full TV set. The design would be "completely easy to use" and sync with iCloud to eliminate the trouble of moving content to the TV, the Apple co-founder said in the Washington Post passage. Similar to what he had done with the Mac, iPod, iPhone, and iPad, Jobs said he had found a solution to the interface problem that would scrap the traditional remote but, by implication, wouldn't use something Apple had done before.

"It will have the simplest user interface you could imagine," Jobs said. "I finally cracked it."

Apple has so far used a relatively conventional interface on its initial project, the Apple TV, in a four-way remote. The Remote app for iOS and AirPlay support have improved its control but are widely regarded as stopgaps to fix a relatively conventional design.

Some have called for Apple to use a body recognition system like Microsoft's Kinect for the Xbox 360. Apart from possible patent issues, its interface is considered relatively slow as users have to make slow pointing gestures or else use their voice. Speech recognition might be a possibility and would be supported by the presence of Siri's natural language in the iPhone 4S, although overcoming TV noise might be its own challenge.

Whether or not it's a practical plan is still a mystery. The volume of rumors has picked up recently and mentioned 2012 as the target. However, most of the rumors in the past have come from analysts like Piper Jaffray's Gene Munster, who has insisted for years that Apple was working on a TV in what has mostly been seen as wish-making rather than clues to real plans.

Jobs during his appearance at the D8 conference last year hinted that he might want to skip set-top boxes entirely. He warned that the cable and satellite industry model gave a subsidized device that made it difficult for anyone to offer a separate media hub that would be worth buying separately. While he ultimately followed up with the second-generation Apple TV box, even it has sold comparatively slowly. Apple executives during results calls still refer to it as a "hobby" but often add that "there's something there."



By Electronista Staff
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Comments

  1. iOS TV

    Fresh-Faced Recruit

    Joined: Oct 2011

    +4

    Can't wait for an iOS TV

    I wish they could have launched a TV while Steve was still alive but I have no doubt he has already played a major role developers a TV with iOS and iCloud integrated.

  1. climacs

    Dedicated MacNNer

    Joined: Sep 2001

    +6

    it's coming

    the tell: describing AppleTV as "a hobby" = it's holding a place in the market until the technology and media rights agreements are ready.

  1. andrewbw

    Fresh-Faced Recruit

    Joined: Jan 2001

    +2

    I bet...

    That control mechanism that "isn't a traditional remote" and "isn't something we've done before" is Siri.

  1. PJL500

    Fresh-Faced Recruit

    Joined: Jun 2011

    -2

    forgot to mention...

    of course Steve planned on ditching the conventional screen in favour of "natural 3-D"... also the device would be the first TV to offer physical downloads...

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008

    +5

    Getting rid of TV noise is no issue at all

    You already have the source of the TV's sound. You just match that with the ambient sound remove the source, and you're left with nothing but ambient sound. On todays processors this can be done in real time, and in fact the iPhone has been doing this since the iPhone 4. That little pin-hole at the top is a microphone. It listens to background sound, and removes that same sound from what the main microphone is hearing, in real-time. The TV won't hear itself, and you will come across crystal clear without shouting.

  1. facebook_Valeriy

    Via Facebook

    Joined: Oct 2011

    0

    it will be great

    As far as I know Apple, they will eventually come with the best possible product. They will make it perfectly shaped while the others will stay in the shade and copycat.

  1. facebook_Valeriy

    Via Facebook

    Joined: Oct 2011

    0

    it will be great

    As far as I know Apple, they will eventually come with the best possible product. They will make it perfectly shaped while the others will stay in the shade and copycat.

  1. JEB

    Junior Member

    Joined: May 2001

    0

    Siri TV

    Yeah, would be wayyy quicker to just speak to the TV vs. button hunting on remotes!

  1. JEB

    Junior Member

    Joined: May 2001

    +1

    Siri TV

    . . . and also, all kinds of features popping up on the big screen. Not just average, useful daily stuff, like weather or stocks . . . but say, all the Wolfram Alpha stuff, voice web browsing.

    Imagine Siri on your Mac, too.

  1. Salty

    Professional Poster

    Joined: Jul 2005

    0

    Siri

    I'll bet that it'll simply be an Apple TV with a basic remote with a button for Siri on it and it'll control via Bluetooth.

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