updated 09:00 am EDT, Tue October 25, 2011
Millennial Q3 2011 shows Android at 58pc share
Millennial Media on Tuesday wrapped up its summer results with a milestone for Android. Google's platform now had twice the mobile ad share of the combined iOS platform at 56 percent to Apple's 28. All of its gains came from rivals smaller than RIM, with Symbian, Windows Phone, and "other" all now down to just one percent.
Apple was still growing and just stayed flat relative to Android. iOS' combined traffic was up 60 percent compared to summer last year, and iPad traffic was up 456 percent through Apple's boom in tablets. Millennial pointed out that, while 72 percent of traffic came from smartphones, Android was virtually non-existent in other categories. The iPad is 97 percent of tablet data use in the US, comScore said.
iPod touch activity itself was up 30 percent, again in an area where Android is nearly absent.
Android was cutting slightly into individual device share but otherwise wasn't affecting other areas of the Apple ecosystem. The iPhone was still the top individual phone at 12.55 percent, despite 15 of the top 20 phones being Android models, while Apple was the top manufacturer at 23.09 percent.
Developers also saw no change from recent results, where 49 percent of ad spending went to Android, 41 percent to iOS, and eight percent on the BlackBerry. The share showed that developers still saw iOS as disproportionately more profitable to write for than Android.