Printed from http://www.electronista.com

Millennial: Android has twice iOS' ad share, iPad up 456%

updated 09:00 am EDT, Tue October 25, 2011

Millennial Q3 2011 shows Android at 58pc share

Millennial Media on Tuesday wrapped up its summer results with a milestone for Android. Google's platform now had twice the mobile ad share of the combined iOS platform at 56 percent to Apple's 28. All of its gains came from rivals smaller than RIM, with Symbian, Windows Phone, and "other" all now down to just one percent.

Apple was still growing and just stayed flat relative to Android. iOS' combined traffic was up 60 percent compared to summer last year, and iPad traffic was up 456 percent through Apple's boom in tablets. Millennial pointed out that, while 72 percent of traffic came from smartphones, Android was virtually non-existent in other categories. The iPad is 97 percent of tablet data use in the US, comScore said.

iPod touch activity itself was up 30 percent, again in an area where Android is nearly absent.

Android was cutting slightly into individual device share but otherwise wasn't affecting other areas of the Apple ecosystem. The iPhone was still the top individual phone at 12.55 percent, despite 15 of the top 20 phones being Android models, while Apple was the top manufacturer at 23.09 percent.

Developers also saw no change from recent results, where 49 percent of ad spending went to Android, 41 percent to iOS, and eight percent on the BlackBerry. The share showed that developers still saw iOS as disproportionately more profitable to write for than Android.











By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. ElectroTech

    Junior Member

    Joined: Nov 2008

    +1

    Plagued by annoying ads?

    iOS devices have paid apps and don't rely on irrelevant annoying ads. iDevices are owned by well heeled people who actually pay for services and will buy products advertised on their iPhones etc.

  1. BigMac2

    Forum Regular

    Joined: Dec 2000

    +2

    Sponsored phone by advertiser

    Android platform depend on sponsor model to succeed because Google keep their ambiguous position on open source and free services. This position only educate consumer to believe that everything should be free, this is why they're is no viable market place for apps on Android right now beside ads sponsored free apps (and OS). This made a no brainer choice for developer, if they want make money for their works, iOS is the only profitable platform right now.

  1. kdogg73

    Dedicated MacNNer

    Joined: Dec 2002

    +1

    This Android Phone

    has been brought to you by Celebrex!

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

    -1

    Win Phone 7

    DOA?

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: Plagued by annoying ads?

    iOS devices have paid apps and don't rely on irrelevant annoying ads. iDevices are owned by well heeled people who actually pay for services and will buy products advertised on their iPhones etc.

    Oh yeah, that's right. People buying an iPhone are all well-to-do, good honest people who'll buy apps left and right. Meanwhile, all android owners are just stealing software, using free stuff, getting by and being annoyed by ads because they can't find $3.

    Gee, I guess if we're stereotyping, we'd also say Mac and iOS owners are a bunch of smug intellects who think they're better than others just because of the device(s) they use.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News