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Apple TV set rumored due in 2013 touting Siri voice control

updated 02:10 pm EDT, Thu October 27, 2011

Apple TV set may be guided mostly by voice

The Apple TV set Steve Jobs had hinted late in life is still a distance off but already has some of its first ingredients in place, a detailed rumor explained Thursday. As some have suspected, the NY Times understood from sources that the control solution Jobs had "finally cracked" would be Siri, the natural language voice command engine first appearing in the iPhone 4S. The goal would be to eliminate the often troubling remote control altogether and intelligently find what the user wants, whether it's a TV show or an Internet video.

Jobs himself may have hinted voice when he mentioned his TV idea would have the "simplest user interface you could imagine." Many of the individual details of how it would work aren't clear, such as how it would overcome the sound from the TV itself.

Apple still has some time to work out the project, according to the tips. The TV has been a "guaranteed product," they said, dating back even to when the first Apple TV set-top box arrived in 2007. A year ago, there had been "large parts" circulating that may have been key to a prototype. On its current timeline, the company is believed to be ready to unveil a set as soon as the end of 2012 and ship in 2013.

Along with needing to refine the product itself, Apple may also be waiting for cheaper displays to get TVs in line with its cost expectations. Most large, Internet-aware TVs are significantly over $1,000 and often over $2,000, discouraging any casual upgrades. Most TVs are kept for several years or more where Apple often tries to have buyers upgrade every two to three years, making it impractical to trade up at usual TV prices.

If accurate, the current Apple TV hub will have always been Apple's testbed for what it ultimately wanted to implement. During results calls, Jobs and other executives have long referred to the device as a "hobby" but have always hinted that they thought there "was something there." Many have interpreted this to mean that future devices would just be improvements on the box, although Jobs noted that one of the greatest obstacles to getting widespread adoption was the need to get a separate box beyond just the usual cable or satellite TV receiver.

By Electronista Staff


  1. Orbifold

    Fresh-Faced Recruit

    Joined: Aug 2010


    We have to talk

    Soon I'll be able to talk to my appliances and friend them on Facebook.

  1. macgurunc

    Fresh-Faced Recruit

    Joined: Feb 2011


    It's not just

    about controlling the TV in terms of changing channels or using voice to search for a specific program or content. Apple has to also address the DVR challenge. Our household is all Apple including a pair of 2nd gen AppleTVs - but for our main TV watching we rely on our TiVo. There are some things that will simply be easier or better to do using a physical remote. I can pause, rewind etc while chewing on my sandwich or sipping a drink. Plus how easy would it be for unintentional (or intentional) commands to be given by anyone in the vicinity of the TV. If it is gesture based, that will have its own foibles (shooing a fly?).

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