Printed from http://www.electronista.com

Hasselblad unveils H4X camera to lure trade-ins

updated 02:15 pm EDT, Thu October 27, 2011

Hasselblad's H4X body only available with trade

Hasselblad has unveiled a new medium-format camera body, the H4X, that can only be had through a trade-in program. Likely intended to spur upgrades from the aging H1, H2, and H2F bodies, the H4X will take on most digital and film backs along with third-party lenses. Current H4D cameras are completely integrated and are potentially expensive for those who own an existing body.

It incorporates certain features from the H3D and H4D cameras, including True Focus for locking back in when the subject moves. Compared to the H4D, the H4X gets a Drive button instead of the hybrid ISO/white balance button.

Those who trade in the H1, H2 or H2F will then be able to buy the H4X, prices for which start at 3,995 (about $5,650). This includes only the CR-123 grip. Hasselblad will offer H4X owners a full trade-in benefit of 3,995 towards their H4D system if they buy again within 12 months. [via BJP]






By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Advertisement

toggle

Most Commented

 
toggle

Popular News