Printed from http://www.electronista.com

Apple posts new iPhone 4S ads: 'is it going to snow today?'

updated 05:10 pm EDT, Sun October 30, 2011

iPhone 4S gets second ad in as many weeks

(Update: two more ads) Apple on Sunday posted its second TV ad (below) in as many weeks for the iPhone 4S. The new spot follows the same tone as the first, where Apple shows situations where Siri's natural-language intelligence comes into play. Its centerpiece, a boy staring out the window, sees him ask "do you think it's going to snow today?" and getting the forecast he wanted.

As with the earlier ad, it also includes a clue as to how much it anticipates general questions. Asking "what's my day look like?" will let the owner know how many calendar appointments there are that day.

The second ad's appearance is relatively quick for Apple, which tends to stagger ads out on a longer schedule. A compressed schedule where its annual iPhone launch appeared less than three months before the end of the year may be a contributing factor. The ad also reflects colder weather and suggests Apple wanted a second ad that would be more appropriate for the holidays.

Update: Two more ads have appeared at the same time, "iCloud" and "Camera," that focus on non-Siri features for the first time.









By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Tjp

    Fresh-Faced Recruit

    Joined: Jan 2010

    0

    Much cuter if ...

    This would have been much "cuter" if when MuscleNerd visited the Apple Campus they'd have gotten him to ask that question ...

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

iRig Pads

When it comes to mobile music products, IK Multimedia has positioned itself as one of the top suppliers. Right from the early days of ...

Sponsor

toggle

Most Commented

 
toggle

Popular News