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ASUS CEO: 1.8m tablets for all 2011, Windows 8 to beat iPad

updated 11:10 pm EDT, Mon October 31, 2011

ASUS details tablet goals and future

ASUS CEO Jerry Shen gave a rare insight into Android tablet units late Monday with details of Eee Pad sales. He estimated that ASUS was on track to ship 1.8 million Eee Pad Transformers and Sliders from the Transformer's arrival in spring through to the end of the year, according to Digitimes. About 1.2 million of those had moved through the spring and summer, leaving 600,000 to ship in the fall.

Shen didn't say how many had sold to customers, although ASUS is different than some Android manufacturers in having had demand outpace supply. Although partly affected by supply issues, it was bottlenecked for two months where Acer, Motorola and others have had to scale back. The company is one of the few relatively successful Android tablet designers, although Apple shipped 11.12 million iPads just in summer alone and won't be significantly threatened in the near future.

The same discussion also elaborated on ASUS' long-term plans. Along with the Transformer Prime, two new tablets would be available in February, he said. One will be the Padfone, its unique phone and tablet combo, and another unnamed model. Some expect a seven-inch Transformer that might come in at $299.

Shen is also reportedly optimistic that Windows 8 will "completely change" the tablet market and put Microsoft on top, defeating the iPad. The claim faces numerous obstacles, including Microsoft's historical inability to gain traction for Windows tablets, Apple's momentum, and a Windows 8 release only likely to appear in mid-2012, more than two years after the iPad first arrived.

By Electronista Staff


  1. azrich

    Fresh-Faced Recruit

    Joined: Apr 2010


    the glass is half full!

    Optimism or delusion?

    Someone should bookmark this and come back to it at the end of 2012.

  1. worksafe

    Fresh-Faced Recruit

    Joined: Aug 2010


    Shipped vs Sold

    Apples numbers are usually units sold where almost everyone else counts units just sitting in the shelf gather dust. What's AUSU's?

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    Prozac overdose

    Of course, vaporware that claimed would beat certain things have all failed in the past. What makes this vaporware any different?

  1. chas_m



    Windows 8

    Does not, at least to me, appear to be a bad system. I think iOS 5 is far better, but at least Windows 8 isn't just a straight copycat like "some" other systems (coughANDROIDcough). It's possible (unlikely, but possible) that it can find a niche in some markets.

    But the ASUS chairman makes the presumption that iOS will now sit still and wait for others to overtake it. By the time Windows 8 for tablets is out, the iPad 3 will have been out for months, and iOS 6 will be right around the corner. This is the same mistake all the others have made, so the results are fairly predictable.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    If Windows tablets are so great

    then why didn't consumers buy them in quantity over the last nine or so years? Why would consumers start buying them now any more than before? This is what I don't understand. Are Windows tablets suddenly going to do more than they did in the past? What? The past Windows tablets had stylii to take notes, they had writing to text recognition, they had lots of ports, they had expandability, they ran Microsoft Office and Outlook. So what more now can a Windows offer consumers. Nothing more. And I doubt they'll be able to undercut the cost of iPads. How the h*** are they going to take over the tablet market from scratch?

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    There has been no continuity

    For Windows, it survived solely based on the average user's herd mentality. There has to be a bottom in a barrel and someone has to fill that space.

  1. WiseWeasel

    Junior Member

    Joined: Apr 1999



    I'll take that bet!

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    ASUS is at Microsoft's mercy

    Shen is also reportedly optimistic that Windows 8 will "completely change" the tablet market and put Microsoft on top, defeating the iPad.

    ASUS' iPad clones will live or die by how well Windows 8 does. Not because of some idiotic gimmick like having a smartphone cradle, as with the Padfone. ASUS doesn't control its own destiny in the iPad clone market.

    "Painful living in fear, isn't it? Nothing is worse than having an itch you can never scratch." - Leon Kowalski (Blade Runner, 1982)

  1. mgpalma

    Fresh-Faced Recruit

    Joined: Sep 2000


    And if the Windows phone UI is any indication

    it will be an EPIC fail.

  1. tundaman

    Fresh-Faced Recruit

    Joined: Mar 2010


    Another "iPad Killer"?

    This "iPad Killer" thing is getting a little old and boring already, don't you think?

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