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Mac Pro line at risk of being canceled, sources claim

updated 04:00 pm EDT, Mon October 31, 2011

Plummeting sales trigger reconsideration

Apple is considering axing the Mac Pro after 2011, sources for AppleInsider claim. While the company has allegedly developed an updated Mac Pro, it may or may not be shipped, and Apple management has reportedly been mulling the fate of the computer since at least May. Sales executives at the company are said to agree that the product's days are numbered, largely because both consumer and enterprise sales have dropped so severely that Apple doesn't make much profit from the hardware.

Another topic supposedly raised during internal talks is the difference made by Thunderbolt, a port technology now common on Macs. The 10Gbps standard is expected to allow other Macs to assume many of the duties of the Mac Pro, which is often used by professionals and others wanting the speed of PCIe for peripherals and storage. Some problems with discontinuing the Mac Pro however would be the death of readily user-configurable hardware, and sheer performance, since the Pro can be ordered with up to 12 cores and 64GB of RAM among other options.

Another question is server offerings, since the Xserve is no longer available, and the only other Mac intended for server use is the substantially less powerful Mac mini. Apple may not have any interest in catering to the enterprise market at this stage, since the vast majority of its profits are made on mass-market products like the iPhone and MacBook Air.



By Electronista Staff
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Comments

  1. Marook

    Forum Regular

    Joined: May 1999

    +26

    Damn...

    They REALLY try hard to f*** the pro market that kept them alive while they were down...
    Thanks a lot Apple!
    I guess this puts the final nail in the FCP box then... now to be known as Final Consumer X...

  1. WiseWeasel

    Junior Member

    Joined: Apr 1999

    +6

    Meh

    As far as I'm concerned, they've priced themselves out of the market for expandable desktops. When Mac Pro prices start around $2k, while I can build myself a Windows or Hackintosh desktop that does all I need for gaming and media creation for less than half that, no amount of user experience nirvana will get me to shell out for the former. I'm still hosting all my LAN's media and a small personal website on a 10-year-old PowerMac G5 that's still chugging along just fine, while I do my real media work and gaming on a cheap PC rig I built. When my G5 tower finally bites the dust, it surely will NOT be replaced by a Mac Pro. It's a darned shame Apple won't offer an expandable desktop priced for mere mortals.

  1. OldMacGeek

    Fresh-Faced Recruit

    Joined: Aug 2010

    +13

    Well, duh!

    Gee, the sales of Mac Pros are down? Maybe - just maybe - it's because Apple hasn't updated the thing substantially since the days of the G5? I'm on the bleeding edge, and need the fastest machine I can get. I would love Thunderbolt and all the latest technological goodies on a Mac Pro so I can update my 8-core to the latest one. I can't really see myself using an iMac to run my Final Cut Studio setup (No. I haven't upgraded to X and doubt I will).

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

    +21

    Wait and see.

    Just because some web page prints something do not per se believe it is true. And note that having strong towers in the line does have a halo effect on other Apple products.

    That said, I am a high end graphics user who did switch to the top Thunderbolt laptop. With such strong laptops the market for towers is shrinking a lot.

  1. panjandrum

    Junior Member

    Joined: Dec 2004

    +5

    don't doubt it

    I wish I could doubt this, but I don't. Look at the Xserve... Well, at least now the Mac OS can be virtualized easily. I had already considered building a Windows PC next time around, because support for the MacPro from Apple has been so poor (graphics cards, for example), and running Mac OS virtualized for all my production work but use Windows as the base OS for excellent hardware flexibility. This is just another one of those decisions that screams "Apple only cares about the money", regardless of what their supposed "great product" mission is... It's just sad that the more popular Apple becomes the further they slip towards that lowest common denominator.

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008

    +10

    Total and utter nonsense

    It is being reinvented, not canned.

  1. facebook_Eric

    Via Facebook

    Joined: Oct 2011

    -6

    comment title

    After pulling the 30" screen I knew this would follow. If you can't stick it your pocket of if AAPL can't sell a designer sleeve ($39.99) for it they're not interested. They're the new Polaroid, selling devices to enable you to pay for downloads now.

  1. facebook_Charlie

    Via Facebook

    Joined: Oct 2011

    -4

    Oh Oh

    Here come the bean counters

  1. chefpastry

    Mac Enthusiast

    Joined: Nov 2005

    +7

    Nothing but a rumor

    Everyone seems to think it's a fact and it's going to happen. Save the doom and gloom comment for if/when it does.

  1. bdmarsh

    Fresh-Faced Recruit

    Joined: Feb 2006

    +7

    maybe non-Xeon model

    with improvements in number of cores and such in the consumer market, maybe there will be a Non-Xeon Mac Pro(-ish?) tower ... which should also drop the price of it.
    The Xeons are the most expensive component in the Mac Pro towers currently, and any comparable workstation class system from Dell/HP/whoever with the same parts are the same price or more (especially in the dual processor configs Apple tends to be cheaper)

    I've been a big fan of the Mac Pro's and make use of 4+ cores on 2 processors, but a single processor that can do at least 4 cores plus hyperthreading (6 available & 8 cores coming) does meet my CPU needs, but I also upgrade most other components frequently, so a tower is still needed.

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