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Google said exploring cable TV on Google Fiber

updated 12:15 am EDT, Fri November 4, 2011

Google may use traditional TV to upturn system

In an odd decision, Google may go into traditional TV, insiders may have divulged Thursday. The YouTube owner would use its Google Fiber in both Kansas City rollouts to include TV and possible VoIP phone service, the Wall Street Journal was told. Early talks were said underway with Discovery, Disney, and Time Warner to supply content.

Most details of the rough plan weren't outlined, such as whether or not it would ever go beyond Kansas City. To do that would require deploying the 1Gbps fiber optics in other cities.

Multiple motivations could exist behind the possible move, which is superficially backwards for a company that has often had to fight against traditional providers trying to shelter their TV business. In the short term, it would let Google get directly into managing TV ads.

Longer-term plans, though, could potentially upset the TV industry in favor of viewers. Most major markets have entrenched cable and satellite duopolies with occasional third options, such as Verizon's FiOS TV. Google may face more antitrust investigations than it does today, but its freedom to go without legacy TV networks and willingness experiment could see it undercut the often steadily increasing prices at regular companies.

Google TV could get an incidental benefit by keeping traditional TV. Apple TV, Roku, and most game consoles are all based around shedding traditional TV and have outperformed what Google has to offer. All of Google's strategy has been built around merging regular TV with the web, and creating a more enticing TV package mated with a very fast Internet connection could create the best of both worlds.

By Electronista Staff


  1. facebook_Jeff

    Via Facebook

    Joined: Nov 2011


    Not that odd.

    It's not that odd, really. To many people, Google IS the internet. They have no problem with that. A move like this could put them on the road to being the nations biggest ISP, which will make everything they're trying to do that much easier.

  1. fizzy

    Fresh-Faced Recruit

    Joined: Mar 2009


    innovative use of fiber

    So glad that Kansas City won Google's competition to show what breakthroughs gigabit fiber would bring, so that Google could run cable TV on it. That's so innovative.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: innovative

    Yeah, as opposed to Apple, who's all about, um, piping video and audio through the cloud to your devices.

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