updated 10:45 am EST, Mon November 7, 2011
Nook Simple Touch now down to 99
Barnes & Noble as part of its Nook Tablet intro also confirmed a price drop for the Nook Simple Touch, its new name for its e-paper touchscreen reader. The slate is going from its original $139 to $99, matching the Kindle Touch. Barnes & Noble claims superiority with a newly upgraded, 25 percent faster page update speed, an estimated doubled battery life over its Amazon equivalent, and a lack of ads at the same price.
The price cut takes effect immediately, Barnes & Noble said. The earlier, original Nook is also getting a firmware update to bring the faster page updates.
As part of the push, Barnes & Noble's stores are making the Nook much more prominent with Nook Digital Shops set up in stores to focus on the lineup. The company already had Apple-style kiosks but promises larger and more central areas.