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Samsung exec Kim jumps to Microsoft to head up Windows Phone

updated 02:20 pm EST, Mon November 7, 2011

Samsung VP Kim leaves for Microsoft

Microsoft's determination to retake its position in smartphones came to a head Monday after it poached Samsung's consumer and enterprise services VP Gavin Kim. The executive confirmed in talking to BGR that he would be the general manager of the Windows Phone team. The move would see him "set the future direction" for the mobile OS.

He was enthusiastic about the jump, and saw it as a chance to work with some of Microsoft's better-known mobile leads, including Andy Lees, Achim Berg, and Joe Belfiore. His signing on was a sign of "chemistry and potential" between himself and the team. To him, there was already a very loyal core base that could be expanded.

"In my experience, there is an already fervent base of Windows Phone supporters out there and they all get it," he said. "It is really my new job to make sure we reflect that message clearly in our product and marketing collaborations with all of our partners to create more Windows Phone believers."

Samsung could take a significant loss. Kim had previously worked on services and other content for the Galaxy S II and newer Galaxy Tabs, and the company will now see him exit Android to primarily support Windows Phone. The Korean firm is also one of the largest Windows Phone supporters but is expected to ship two thirds of its devices on Android and leave just 17 percent to Microsoft's OS.



By Electronista Staff
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Comments

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

    -1

    Retake what position?

    "Microsoft's determination to retake its position in smartphones" seems poor verbiage. What position is it that MS would retake? WIn Mobile's poor share?

    Starting 3 years late the good news is that everything that MS/Nokia do should be an improvement from the status quo. WP7 looks like a decent OS and Nokia can make decent phones. If they throw enough money at the project to subsidize phone prices they may gain some share. IMO competition would be a good thing for consumers.

  1. Herod

    Fresh-Faced Recruit

    Joined: Jun 2007

    +3

    simple

    just take the current samsung phones and slap a M$ sticker on them. this is what they will do anyway.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    -1

    Interesting Strategy

    Since MS can't make a decent phone that people actually want, it figures it will just cripple its fellow lower-tier competition by poaching their employees.

    From the frying pan into the fire, you say? Nope. He's beyond that. This guy just jumped from a nice, comfortable fire into the very heart of nuclear fusion. Watch them tiles collide!

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