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Acer, ASUS cut ultrabook orders by 40% after poor 1st month

updated 10:10 pm EST, Wed November 9, 2011

Acer, ASUS, in trouble competing with MacBook Air

Acer and ASUS were understood late Wednesday to have cut their current ultrabook orders by 40 percent after poor sales in the first month. Having originally targeted their total orders at between 250,000 to 300,000 each, Digitimes heard from contract ODMs (original design makers) that systems like the Acer Aspire S3 and ASUS Zenbook were down to between just 150,000 to 180,000. Their relatively high prices for normally budget-focused PC builders wasn't the only factor, the sources claimed, as the PCs themselves weren't stacking up to the MacBook Air.

Neither the Acer nor ASUS systems had the quality of Apple's system, according to the tips. Recent reviews have pointed to Acer's system having a cheaper body, while the ASUS device's buggy trackpad software has been a regular point of criticism.

Performance was also an issue. Because of the need to stay thin and light, the two Taiwan companies couldn't get a significant performance boost over Apple.

The two, and other Windows PC builders, were supposedly putting most of their hope in sales from May 2012 onwards. What would occur in May other than possible Intel Ivy Bridge updates isn't known, but most of the attention would be on Windows 8. Contacts have presumed that the OS would ship in October, much like the release of Windows 7, and that the touch-focused OS would revitalize Windows ultrabooks.

While the numbers haven't been confirmed, they corroborate earlier talk of 100,000 sales each and early frustration. Both Acer and ASUS are used to undercutting Apple by using lower-cost parts, but neither has had significant leeway because of the need for lightweight materials, long-lasting batteries, and faster chips.

By Electronista Staff


  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    Fold them and recycle them

    Fold it up and close it down.

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008


    When will they get it??

    If you're not running OS X, you're not competing.

  1. global.philosopher

    Fresh-Faced Recruit

    Joined: Sep 2010


    Why wont Intel help them?

    Intel should stop profitting by selling chips to Apple and instead sell chips to Acer/ASUS at a loss to help them out a little.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    Five dollah


  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999



    How's that "MBA killer" thing working for you guys? Any better than the "iPad killer"?

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008



    Time to get used to having "POS" typed right next to their product name.

  1. PaulMcKeon

    Fresh-Faced Recruit

    Joined: Nov 2011



    It's worth nothing Digitimes has since updated their story with comments from Asus and Acer:
    "In response to the report, Asustek spokesperson David Chang stated the company is optimistic about demand for its Zenbook and its goal remains unchanged."
    "Acer stated that its ultrabook shipments are in line with its original expectations and that the company has not over-committed. Acer added that it remains confident about the success of ultrabooks in the long term."
    You can find it here:
    Disclosure: I am a PR manager at Intel.

  1. facebook_Hoss

    Via Facebook

    Joined: Nov 2011



    I'll tell you why I won't buy one of those systems. Post-purchase support and warranty!!

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