updated 08:35 am EST, Fri November 11, 2011
Acer quashes talk of dramatic ultrabook cuts
Acer late Thursday partly rejected talk that it had to cut back ultrabook shipments. The PC builder claimed that the Aspire S3 ultrabook was selling well and would hit its rough sales target of between 250,000 to 300,000 units in the fall. Sales were going well to date, it said.
Earlier rumors had it shipping just 150,000 to 180,000 units after selling considerably less than expected in its first wave. The new figures are still estimates and will depend on sustained interest.
The Taiwan firm still expects its revenue to go down in the fall and will likely continue a string of losses. It expected revenue to drop five to ten percent versus the summer owed to the hard drive shortage sparked by Thai floods.
Acer has been hoping to use ultrabooks as crutches for its ailing PC business, since it sees them as a possible savior from the iPad. For the company, 2011 has been its worst year to date, as Apple's success in tablets has wiped out Acer's share gains and may soon make it irrelevant in the US. Acer was one of the most eager to focus on netbooks and cheap notebooks and, as a consequence, was punished when buyers decided they would rather opt for cheaper iPads.
Acer's Aspire S3 shipments aren't expected to come close to Apple's for the MacBook Air. Apple is already believed to be selling at least several hundred thousand Airs or more and, now that the Air is its entry-level notebook, will be pushing the ultrabook category creator to those who would otherwise have bought the plastic MacBook. [via Digitimes]