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Logitech drops Revue, says early Google TV intro a 'mistake'

updated 01:30 am EST, Fri November 11, 2011

Logitech slams rushed Google TV rush in exit

Logitech's acting CEO Guerrino De Luca shook up the TV field at an investor day late Thursday by revealing that the company was effectively quitting Google TV. The price-cut Revue media hub was now selling through remaining stock in the fall and wouldn't have a sequel. The company was bringing "closure to the Logitech Revue saga," he said.

The executive also went so far as to criticize not just Logitech for overestimating Google TV but Google for pushing for a rushed release. It wasn't ready for the public, and the high price that Google's platform necessitated ended up steering buyers away.

"Logitech Revue was launched with some, I wouldn't call it 'beta' properly, but software that was not complete and not tuned to what the consumers want at the living room, let alone all the issues with content delivery," De Luca said. "We made a commitment [to] build a lot because we expected everybody to line up for Christmas and buy these boxes [for] $300... that was a big mistake."

When the platform launched, Google had only a handful of pre-selected third-party apps and assumed that web video would be all that most viewers needed. When major studios started blocking Google TV, though, it largely negated the point of the Revue or other hubs outside of YouTube and independent videos.

He still thought Google TV could work and that Logitech could be involved again, but he wanted a "smaller and more prudent approach." His company would instead rest "on the bench" until Google had more completely developed the platform. The industry shouldn't "count Google out," he said, but any success would come in the long term.

Regardless, the departure combined with other factors casts doubts on the platform and could create a major failure for Android. It leaves just Sony as the only active Google TV supporter, with Vizio yet to ship its sets and Samsung not having even announced its own. Adobe's decision to quit mobile Flash will deprive Google TV of its only real advantage for Internet video, and Intel has already said it's backing out of related chips, pushing companies involved to switch to ARM processors.

So far, the only media hub of the kind to have sustained success is the Apple TV, although it too has sold in relatively small numbers. Decisions to start off at $99 and to rely on cleared, direct-download video helped it get sustained interest. [via The Verge]



By Electronista Staff
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Comments

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +7

    WebTV 2.0

    WebTV 1.0 failed because it was a mash-up of square peg internet complexity jammed into the round hole of TV simplicity. And not much has changed in either internet complexity or TV simplicity since the 1990s. It's a mystery why Google thinks Google TV, a re-hash of WebTV, is a good idea.

    Apple's solution, if and when they ever decide to roll it out, will need to drastically simplify the TV experience even further. Siri is a major step in that direction. The problem for Apple is that the content providers will need to get on board and 1. sell their content through iTunes, and 2. commit to iAd. That will take time to negotiate. Time that Google didn't bother spending.

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009

    +3

    Commitment

    Put aside phenomenal design, impeccable customer service and just sheer buzz, one of Apple's secret weapons is their commitment to a product. When I buy an Apple product, I buy it knowing that a year later it will still be around (usually with a ton of improvements) and I won't have to jump ship into a whole new ecosystem. When Apple decides to introduce something they put their full creativity behind it unlike other companies that just say "here's a half-baked idea you should play with and make better for us"

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