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Kindle Fire beats other Android tablets for dev interest

updated 09:05 pm EST, Mon November 14, 2011

Kindle Fire tops in Android devs, iOS still ahead

Amazon's just-shipping Kindle Fire has already become the most desired target for Android apps, an Appcelerator study found. Of the Android developers it tracked on all platforms, 49 percent in North America wanted to target the reader tablet. It had already managed to become second worldwide, at 43 percent.

The results were somewhat damaging for other Android makers that should theoretically have an advantage with Android Market and a more established platform. Samsung's Galaxy Tab line was ahead worldwide, at 56 percent, but behind the Kindle Fire in the US at 48 percent. The Xoom was roughly at the same level worldwide at 35 to 37 percent. The Barnes & Noble Nook Color and the Nook Tablet, both Amazon's clearest rivals, were as popular as the HTC Flyer at 24 to 25 percent.

Support for the Amazon tablet might not get higher because of inherent limitations, developers said. They cited further Android fragmentation and a lack of features like a camera or Wi-Fi location finding discouraged them from writing separate code.

In spite of the Kindle Fire's rise, iOS was still well out in front for genuine developer interest, at 91 percent of all developers wanting to write for the iPhone and 88 percent for the iPad. Android as a whole, meanwhile, fell to 83 percent for phones and 68 percent for tablets. iOS 5 had helped cement Apple's lead in interest, Appcelerator said, while taking a small number of developers away from Android.

Google TV was facing its own slide. In spite of Google TV 2.0's app support, interest had halved from 44 percent to 20 percent. Apple TV faced a gentler drop from 40 to 27 percent, but it has also never had an announced app ecosystem.

Windows Phone, meanwhile, was seeing a minor resurgence. Demand was higher than for a year ago, and nearly half of those who'd said they were more interested, 48 percent, said that the Nokia deal had clinched their support. About 28 percent of developers wanted to target the Lumia phones by name.

RIM might have faced the most trouble. Interest in writing BlackBerry phone apps had cut by a quarter to 21 percent, and PlayBook involvement had dropped by a third, to 13 percent.

By Electronista Staff


  1. global.philosopher

    Fresh-Faced Recruit

    Joined: Sep 2010



    Early reviews are saying the screen is too small for anything other than video (Kindle Touch is better on the eyes for reading) and the performance sucks.

  1. chas_m



    It's not meant

    as an iPad competitor. It's meant as a reader with a low-end Android tablet bolted on for cheapskates.

    I predict it will do very well this xmas, as there are a lot of old Kindles in drawers that need to be replaced, but beyond that -- I expect it will fall into the same problem as Android tablets generally (ie, no money for devs) and development will dry up.

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000



    I'm actually not sure why people are harping on Android fragmentation with the advent of the Kindle Fire. With the popularity of the Fire, it seems to me devs should target Amazon's market first and then tackle the general Android space.

    I guess I still feel like the Fire will be the primary iPad competitor, at least compared to the mishmash of other Android tablets anyway.

  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006


    fail in progress

    These clueless developers and mythical Android users surely made Mobile Flash a success in the past few years. NOT.

    In reality, contents not going to sell on the platform. Cheapskates are not going to spend money on content or software. At least it'll cut Google out of the picture.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    I still can't quite fathom why

    why Wall Street continually bets against Apple and continually pumps Amazon on something as weak as the Kindle Fire. It's not even worth comparing the low-end, 7" display Fire against the 9.7" higher-quality build iPad. In fact, it's downright insulting to Apple to take this kind of media c***. The Fire is built for consumers with shallow pockets and will probably be dissatisfied with the Fire within weeks. Who gives a damn what the cheapskates want as far as Apple is concerned. Apple is building tablets to their own standards and not Jeff Bezos' Amazon cut-rate c*** standards. Since when did Amazon become a hardware company with the power to challenge Apple? Amazon must have some powerful backing on Wall Street that keeps pouring money into that company as the P/E continues to balloon with little chance of Amazon making that much future revenue. I'm constantly seeing articles saying that because Amazon is losing money on every Kindle Fire sold that Apple should start cutting prices on iPads. Totally insane. There isn't any proof as of yet that the Fire financial model of cheap hardware and cheap content will even work. Apple already has a solid financial model that would seem to be a keeper as long as quality standards are held high on hardware and system software. I'm sticking with Apple. s**** the Kindle Fire and Wall Street's insistence that consumers are going to prefer using them in place of an iPad.

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