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HP gets into ultrabooks with nine-hour Folio 13

updated 12:00 am EST, Wed November 16, 2011

HP Folio 13 claims ultrabook battery record

HP formally launched itself into the ultrabook space early Wednesday with the Folio 13. The 13.3-inch system is "less than" 0.7 inches thick and, while heavier than the MacBook Air at 3.3 pounds, also has what HP claims is the longest-lasting battery in the class. At nine hours, it can last for up to two hours longer than the Air, although Apple's tests are usually real-world where HP's are theoretical.

HP is also aiming for an Air-like level of design with a real metal outer shell, single-surface Imagepad for its trackpad and a backlit keyboard. The PC claims more expansion, though, including Ethernet, HDMI out, USB 3.0, and an optional TPM security chip on top of the card reader.

The system ships with 4GB of RAM and a 128GB solid-state drive standard, but tries to undercut Apple by using slower parts. Base systems ship with a 1.4GHz Core i3 and have to be optioned up to the 1.6GHz Core i5 that Apple only reserves for its lower-end 11-inch system.

Folio 13 systems should be available starting from December 7 and, at $899, will be about $300 less than the MacBook through HP's cost-cutting. The PC builder is just the third major Windows builder to step into the ultrabook arena and is taking a different approach to Acer and ASUS, both of whom have tried to get faster components or more closely imitate Apple's teardrop shape.









By Electronista Staff
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Comments

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +1

    Toyota Corolla

    Toyota Corolla's speedometer: 180MPH
    Actual speed? 110MPH

  1. Foxypaco

    Fresh-Faced Recruit

    Joined: Apr 2010

    +2

    If PC Makers...

    want to make a profit off their ultrabooks, they should market them as Hackintosh compatible.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    -1

    beauty...uh...metal is only

    skin deep/shallow.

  1. SwissMac

    Fresh-Faced Recruit

    Joined: Aug 2006

    0

    Brushed aluminium?

    Yeuchh! It's finished in brushed aluminium veneer... PC makers and fanboys still think the Macs finish is brushed aluminium - here's the proof: they tried to copy the air but ended up with pollution.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    0

    The difference?

    Apple provides real world data. HP provides theoretical data. It's like the Samsung SHIPPED VS SOLD data! LOL

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001

    0

    Again?

    > [This] will be about $300 less than the MacBook through HP's cost-cutting.

    People who buy "Ultrabooks" are not money sensitive. They can afford an extra $400 for the better system and they will. And, they're tech savvy too. Lowballing the price isn't going to attract them.

    Trying to cut corners will only injure your brand's reputation. This isn't the same market you were in before. You can't bait with a bargain basement system and hope customers will switch to the better one. Acer tried the same trick and it didn't work.

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