updated 02:35 pm EST, Wed November 16, 2011
HTC Entertainment sues HTC over Vivid name
The HTC Vivid smartphone has now been targeted by adult film maker Vivid Entertainment over its name. Vivid Entertainment's legal team has sent a cease and desist notice to HTC. It gives the phone maker until Monday, November 21 to change the name or face legal action.
Vivid attorney Mark Hoffman said that the name "creates the impression that your [HTC] company and your company's products are affiliated, connected or associated with and or sanctioned by Vivid Entertainment." He also said the adult film company believes HTC is fully aware of the conflict.
It's not clear how the studio believes that users would confuse the Android smartphone with its movies. Most such requests require a close enough similarity that a real chance exists for lost business. [via TechCrunch]