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AT&T Black Friday deals drop Windows Phones to 1 cent early

updated 12:45 pm EST, Thu November 17, 2011

ATT Black Friday aims to clear WP7, BlackBerry

AT&T's annual Black Friday weekend sale [updated Friday] will see it once again try to aggressively move Windows Phone hardware. On November 26, the company plans to sell "all" Windows Phone 7 devices for one cent on a contract. The discounting includes brand-new phones like the Samsung Focus S and Focus Flash as well as the HTC Titan, which is just reaching the carrier the same day.

The sale appears to follow a pattern of discounting devices that aren't selling well either due to customer views and age. It also plans to sell the BlackBerry Torch 9860 on November 27 for the same one cent along with the much older red HTC Inspire 4G still carrying a $30 price. November 28 will see a mix of older, usually obsoleted phones going for similar one-penny pricing, including the original Atrix 4G, BlackBerry Torch 9810, the regular HTC Inspire 4G, the LG Thrill 4G, and the Samsung Infuse 4G.

Sales start Friday, when a number of touch devices, including tablets, sell for "unbelievably low" prices. It's presumed this excludes iPads given Apple's historical resistance to, and lack of a need for, discounting its tablet.

Neither AT&T nor Microsoft has given out Windows Phone sales numbers beyond the first few months last year. Recent Gartner data, however, points to the platform having 1.5 percent of the market and having been largely flat in sheer units for most of 2011. A sale so early suggests a possible repeat of steep discounting from last year and that the Windows Phones might not be selling quickly in their first few weeks.

By Electronista Staff


  1. cartoonspin

    Fresh-Faced Recruit

    Joined: Sep 2003


    If Blackberry is on its way out...

    Was the Windows Phones ever in? 1.5% and now they cheapen the brand by giving them away?

    This has been Microsoft's strategy and it is making the brand irrelevant. Too bad since there OS is not bad, but it appears folks have moved on from Windows anything.

  1. Blairmc

    Fresh-Faced Recruit

    Joined: Sep 2003



    Too expensive

  1. coffeetime

    Senior User

    Joined: Nov 2006


    No brainer...

    $199 iPhone will still out sell $0.01 Windows Phone even on Black Friday or any day.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Believe it

    WP7 phones for "unbelievably low" prices?
    Horrendously low market share (1.5% down from 2.7% last summer)?
    Believe both.

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008


    Once brand and quality are established...

    in the public's minds, only the cheapest of skates will go for this. When it bombs for them, they can say, "Well, it was only a penny." But they forget the cost of the contract.

  1. kerryb

    Fresh-Faced Recruit

    Joined: Aug 2001


    Microsoft's hobby

    Even bubble gum cost 5 cents.

  1. ccoulson

    Fresh-Faced Recruit

    Joined: Nov 2008


    You get what you pay for

    You get what you pay for - for $.01. don't expect any more than $.01 in value...

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    Important message

    The important message here about Windows Phones is that its such a POS its barely worth a penny to sell. LOL

  1. facebook_Christopher

    Via Facebook

    Joined: Nov 2011


    Windows phone

    I've had my eye on the Smasugn Foucs S since at&t first announced it back in Septemebr. This deal seems too good to be true. :D

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