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Nielsen: 44% of kids want iPad as gifts, favor Apple most

updated 10:45 am EST, Thu November 17, 2011

Nielsen shows kids, teens want iPad for Christmas

Apple virtually controls what kids want for Christmas this holiday, Nielsen found on Thursday. Among US children aged six to 12, 44 percent wanted an iPad. The company also swept the top three, with the iPod touch at 30 percent and the usually unobtainable iPhone at 27 percent.

Their equivalent non-Apple devices were much lower. Only 25 percent wanted a tablet that wasn't an iPad, and 19 percent wanted a smartphone from another platform. Apple's dominance of music meant that non-iPod MP3 players didn't register on the list.

Among consoles, Nintendo saw better news as the 3DS led demand at 25 percent, just edging out the Kinect add-on for the Xbox 360, albeit trailing the iPod touch that's now its main competition. Sony's PS3 was outpacing the Xbox 360 itself, at 17 percent to 16 percent. The Wii had now passed its limelight as just 11 percent of kids wanted the once-leading system.

Results shifted more in others' favors with teens and adults. The iPad was still the leader by a clear margin at 24 percent, but the next closest demand came from computers and e-readers, each tied at 18 percent. Apple was still usually picked over others with equivalents, but with narrower leads. Non-iPad tablets were on 17 percent of wish lists, while 15 percent wanted an iPhone to 14 percent alternatives. Older gamers much more preferred Kinect (12 percent) over the Wii and PS3 (nine each) and the 3DS (five).

In both age groups, demand for the iPad was noticeably higher than it was last year, when 31 percent of those under 12 and 18 percent of those over asked for the tablet. The figures suggested that the iPad might have "paved the way" for rivals, according to Nielsen, but that the Android-based rivals were mostly replacing other, more traditional gifts.

By Electronista Staff


  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    but... but...

    I thought Apple wasn't cool anymore with the kids. That's what HTC's president said, and he would know, right?

    13 September 2011 - Martin Fichter, president of HTC, claims that Apple’s iPhone is not ‘cool’ anymore because it was being used by older people.

    Speaking at the Mobile Future Forward conference in Seattle, Fichter made many comments about Apple’s iPhone and Microsoft’s Windows Phone 7 - a platform which his company supports - Google and the on-going patent war.

    When it came to Apple, Fitcher said that although the company was innovating just as Samsung and HTC were innovating, its iPhone device had lost its appeal to the younger generation as it was now being used by older people.

    “I brought my daughter back to college — she's down in Portland at Reed — and I talked to a few of the kids on her floor. And none of them has an iPhone because they told me: 'My dad has an iPhone,” he said.

    “There's an interesting thing that's going on in the market. The iPhone becomes a little less cool than it was. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacturer's devices,” he added, claiming that while Apple’s MacBook Air was cool at campus, the iPhone was not."

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    I don't know how accurate this

    survey is, but for what it's worth it clearly shows that iPad demand still exists. Maybe there's less children wanting iPads this year than last year and that might be the reason why there are a number of articles stating that iPad demand has fallen so much. Then there's still the case that even though children want iPads, their parents may not be able to afford them and will buy them that $199 Kindle Fire instead.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    Don't disappoint

    Parents, don't get fooled by those BS bloggers and so called tech journalist into buying that POS Kindle Fire. Got a teen in HS or heading to college? Do the right thing and get them them the iPad.

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000


    My 3 yr old nephew already has one

    My sister got an iPad 2 at release and my nephew ended up using it so much they bought a used iPad 1 for him instead.

    He's already figured out Netflix and the recommended shows.

  1. msuper69

    Professional Poster

    Joined: Jan 2000


    Kids love 'em...

    I know a number of people who have kids and they naturally gravitate to the iPad. And guess what? They don't need anybody to teach them how to use it!

  1. coffeetime

    Senior User

    Joined: Nov 2006


    Kids are...

    naturally smart and iPads are super kids friendly v.s. Android and, God helps, Windows Mobile.

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