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Jobs wanted to revolutionize photography, textbooks, TV

updated 02:40 pm EST, Fri November 18, 2011

Info left out of Isaacson biography

Before his death, former Apple CEO Steve Jobs wanted to revolutionize three more fields of technology, biographer Walter Isaacson tells the New York Times. The author says he deliberately avoided going into detail about future Apple products in his book because he felt it wasn't fair to the company. In particular, Jobs is said to have been interested in photography, textbooks, and TV.

The focus on TV in mentioned in the biography, but Isaacson elaborates that Jobs told him he'd "licked it" regarding the technology. "There's no reason you should have all these complicated remote controls," Jobs reportedly said. Rumors have suggested that plans could involve Siri, the voice command system currently restricted to the iPhone 4S.

What Jobs might have had in mind for photography and textbooks is unmentioned. For the latter the executive may have wanted to increase the penetration of iPads into schools, something that has already begun to happen. With photography Jobs may have been contemplating a dedicated camera, but Apple has been heavily promoting the quality of the iPhone 4S' integrated photo functions.



By Electronista Staff
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  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -23

    Enough! Time To Stop The

    Deification of Jobs. He was human, and difficult!!! In death he is just the saint we all will become because in death our faults are forgiven. Anyone interested in tech could see that HTML would be big( and Jobs did not create it). Apple TV is just another streamer and the MBA is a netbook. TV tech has been evolving at a breakneck pace for the last decade. How long have any of you had the latest television? I haven't in the last 15 years, because before I can properly set one up the tech has jumped to another level. The big TV brands have been innovating like h***!!!

  1. bobolicious

    Dedicated MacNNer

    Joined: Aug 2002

    0

    integration

    and ramping up merit & optical quality vs the 'featuritis' of suit driven corporate development come to mind - imagining a portable darkroom & dissemination medium is rather paradigm shifting? Interesting how many copies of iPad (and netbooks rumored) yet have any actually been holistically better designed? Deification? No. Heroics? Perhaps. But the vast sea of opportunistic business suits out there jonesing for the next payoff might want to take notes, learn about the actual products they represent and (OMG!) try to make them better by adding value with clever insight rather than simply focussing on marketing & shlepping product after reviewing market surveys. This may be the best example yet of 'good design wins'...?

  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -4

    Enough Time to Stop The

    Deification of Jobs. He was human, and difficult!!! In death he is just the saint we all will become because in death our faults are forgiven. Anyone interested in tech could see that HTML would be big( and Jobs did not create it). Apple TV is just another streamer and the MBA is a netbook. TV tech has been evolving at a breakneck pace for the last decade. How long have any of you had the latest television? I haven't in the last 15 years, because before I can properly set one up the tech has jumped to another level. The big TV brands have been innovating like h***!!!

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001

    +2

    @chipie

    > The big TV brands have been innovating like h***!!!

    Sure they have. But, that was also true of Smartphones before the iPhone, MP3 players before the iPod, and tablet computers before the iPad. Somehow, Apple took an industry that was growing and innovating, and completely changed that industry by coming up with a new innovative way to do something.

    Take a look at your TV remote. How many buttons are on it? And, how many can most people actually use. Buy a "Universal" remote and try to to program it, so it works with your stereo, TV, and maybe your DVD player. Why does it take a 20 page manual and a lot of effort? And, how easy is it to use that remote once it is programmed?

    Now, let's watch some TV. First what's on? Does it matter? If it does, how do you find the content? And, why do you have to know that 30 Rock is on Channel 4 in New York, but Channel 6 in Philly and Channel 2 in Los Angeles? Let's say you want to watch last week's episode. Do you go to Netflix, Hulu, or the NBC.com website? And, how do you know it's NBC.com and not ABC.com? Is that really important?

    I've used Palm PDAs and smartphones for years and never thought they're deficient. I used Netbooks and never thought they needed a major overhaul, yet Apple proved otherwise. If you asked me back in 2007 for an improved Smartphone, I would have pointed you to the Helos Ocean 2 which was introduced at the same time as the iPhone. Helos thought their phone was 5 years ahead of everyone else -- until the iPhone came out.

    It would be interesting to see Apple's TV solution. If it is like the iPod, the iPhone, or the iPad, it will completely change the way an entire industry operates.

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