Printed from http://www.electronista.com

iPad 2 TV ads return: 'getting lost in the things we love'

updated 09:35 pm EST, Mon November 21, 2011

Apple runs iPad 2 Love ad

After swinging its attention to the iPhone 4S, Apple has quietly started running a new iPad 2 TV ad. Its 'Love' spot focuses on how the iPad can help people live up to their dreams, whether it's coaching a junior basketball team, learning to play music, or painting landscapes. Each case is a situation where a traditional PC wouldn't have worked as well or at all, something which Apple recognizes at the end.

"Getting lost in something you love has never felt quite like this," Peter Coyote narrates.

The ad is considerably more active and a slight break from earlier commercials, which tended to focus more on static shots, but keeps to Apple's focus on the human element rather than on the hardware specifications still common to ads for its Android rivals. Apple likely wants to reinforce this point just as it's about to reach the pinnacle of holiday sales on Black Friday this week.





By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    +5

    TRUE

    In the late 80s and 90s the PC side kept harping on specs (speed and size) and 3 apps: databases, spread sheets, and word processing. They EVENTUALLY lost that war, but they are back trying it out again. There is NO LOVE on the PC side!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

GX Gaming DeathTaker mouse

Gaming is a serious endeavor for many people, driving them to look for the best performance in their system and interface devices. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News