updated 08:10 am EST, Mon November 21, 2011
ChangeWave says Kindle Fire 1st non-iPad to matter
Amazon's Kindle Fire is the first tablet outside of the iPad to get any meaningful demand, ChangeWave said in a new study. Although Apple was still by far the dominant pick for those planning to buy at 65 percent, 22 percent said they were inclined to buy Amazon's Android reader. The Kindle Fire was the first ever tablet in the studies to register a double-digit interest, where even the Samsung Galaxy Tab family was just four percent.
How many were genuinely going to buy the Kindle Fire wasn't certain. Seven percent of all shoppers had either already pre-ordered or were "very likely" to get one, but 12 percent were "somewhat likely," leaving some room for some to back out.
The iPad 2 and Kindle Fire together were both increasing demand as a whole. Only four percent had wanted to get a tablet within 90 days of last November, but that tally was up to 14 percent this year, more than three times higher.
Apple still had reason to believe it could stay ahead and might even benefit from Amazon, researchers thought. About 74 percent of iPad owners were "very satisfied," while only 49 percent of the rest could say the same for theirs. The Kindle Fire could actually hurt Android by taking share away from companies that were trying to directly compete with the iPad.