Printed from http://www.electronista.com

IBM: iPhone, iPad were 10.2% of online Black Friday shopping

updated 12:50 pm EST, Sun November 27, 2011

IBM credits Apple for spike in mobile shopping

Apple's mobile devices were responsible for a tenth of all US online shopping on Black Friday this year, IBM said in a new study. The iPad and iPhone made up 4.8 and 5.6 percent each of all online shopping in the US, or 10.2 percent combined. Android, in spite of its larger collective market share, wasn't as trusted at just 4.1 percent.

Virtually no other mobile platforms were used for shopping, IBM said, with the 14.3 percent of total mobile traffic split solely between Apple and Google. The tally was over 2.5 times higher than it was last year, when mobile was just 5.6 percent.

Mobile users were more likely to act on the purchase itself. They were more likely to already know what they wanted or to move on quickly, as the bounce rate, or the tendency to leave a site or the web entirely, was highest on mobile at 41.3 percent versus the overall web's 33.1 percent. iPad owners were more likely to turn to the physical store: 4.6 percent of them converted to retail sales where just 2.8 percent of mobile as a whole would do the same.

Regardless of platform, online sales as a whole were up a high 24.3 percent, suggesting that declines at retail were compensated through the web.

The reasons for the mobile surge weren't explained by IBM other than the rise of smartphones and tablets. Apple's disproportionate gain might have been helped by the Apple Store retail app, which not only streamlines the buying process but now lets visitors check themselves out with any iOS device for off-the-shelf purchases.



By Electronista Staff
toggle

Comments

    Comment buried. Show
  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -15

    Looks Like Shopping Using

    Android devices is growing quite nicely. The percentages after the season is over will give a honest picture
    of how much each platform was used for shopping. Looks like android is doing very well as most its sales are on phones. As android tablets have not yet penetrated the U.S. market. Go Go Android!!!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News