updated 08:45 am EST, Mon November 28, 2011
Amazon Kindle peaks on Black Friday, no numbers
Amazon on Monday claimed that its Kindle sales on Black Friday were much higher than last year. The combination of the $79 Kindle, Kindle Touch, and Kindle Fire moved four times as many units as the same day last year. The Fire was the top seller, having kept the lead on Amazon's charts for the past eight weeks.
Target claimed that the Kindle Fire was the bestselling tablet in its stores that day, even outselling the iPad 2.
As with previous claims, Amazon declined to provide real numbers and said only that the total line had sold "millions" before the Black Friday spike. Unofficial estimates have Amazon shipping as many as five million Kindle Fire tablets in 2011.
The Fire has been helped primarily by its $199 price, which sees Amazon sell at a loss to build market share. Having a full content ecosystem, which Google and most non-Apple tablet supporters lack, may also have helped drive sales, as might have getting away from the traditional Android interface.