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Amazon Kindle sales jump 4X year to year, Kindle Fire leads

updated 08:45 am EST, Mon November 28, 2011

Amazon Kindle peaks on Black Friday, no numbers

Amazon on Monday claimed that its Kindle sales on Black Friday were much higher than last year. The combination of the $79 Kindle, Kindle Touch, and Kindle Fire moved four times as many units as the same day last year. The Fire was the top seller, having kept the lead on Amazon's charts for the past eight weeks.

Target claimed that the Kindle Fire was the bestselling tablet in its stores that day, even outselling the iPad 2.

As with previous claims, Amazon declined to provide real numbers and said only that the total line had sold "millions" before the Black Friday spike. Unofficial estimates have Amazon shipping as many as five million Kindle Fire tablets in 2011.

The Fire has been helped primarily by its $199 price, which sees Amazon sell at a loss to build market share. Having a full content ecosystem, which Google and most non-Apple tablet supporters lack, may also have helped drive sales, as might have getting away from the traditional Android interface.

By Electronista Staff


  1. Fonejacker

    Fresh-Faced Recruit

    Joined: Jan 2010


    Sales figures please

    I have never understood why Amazon do not release actual sales figures for these things. What have they got to hide? The fact that "millions" might be just thousands in reality? If Apple introduced a 7" iPad, it would destroy the Kindle and Kindle Fire. I doubt Apple will, but I wish they would, a lovely range of 7" and 9.7" iPads, would be unbeatable. Pretty much the way things are at the moment. But good for Amazon if they upset the general Android tablet market i.e. create their own Amazon tablet market. I think the wise ones at HP realised that content from something like iTunes, App Store etc is what makes the tablet market Apple's, with smaller players like Amazon taking the rest. 2012 will be a very interesting year for tablet manufacturers, lets see what the market will be like one year from today.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Exactly how many tablets does

    four times last year's number equal? Does anyone even know what Amazon's profit margins are on various Kindles? Investors hear that Amazon sold four times as many Kindles as last year and the stock goes through the roof. That's what I call blind faith. Apple gives actual numbers and investors are disappointed.

  1. yticolev

    Forum Regular

    Joined: May 2002


    4 times unspecified sales =

    unspecified sales

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999


    Selling at a loss...

    It's easy to garner sales when selling at a loss. In effect, once the loss-leader principle is invoked, you are no longer "competing" with your competition. You have already ceded profitability in return for what? Meaningless bragging rights? A vorpal share of some future fantastic market in some kind of "stuff". For a company that is actually losing money (and I find that reality staggering in itself), this foray for Amazon borders on the irresponsible, but I guess they're being irresponsible with someone else's money. (Gee, that sounds vaguely familiar. Where have I heard that before?)

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    And Google hates it all

    Finally, someone is shipping an Android xPad that is actually selling well. And Google gets nothing out of it. Zero.

    Amazon has replaced Android 2.3's "profit layer" with their own. Google gets zero sales revenue from content or app sales, zero customer contact and demographic info, and zero purchase history and product affinity data from Kindle Fire.

    And the latter is a killer. Because Amazon, Apple, Facebook, and Google are all fighting tooth and nail to get to know their customers better. To sell more products and services to them. That's why Kindle Fire hardware is priced at a loss: because Amazon more than makes it up in eBook and other content sales.

    Google loses, completely, with Kindle Fire. But this is the ultimate fate of Android in the tablet space, isn't it? The inevitability of "open."

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    Kindle is not a Tablet

    When will these writers, journalist, news media and so called experts realize that the Kindle is no Tablet. It's not even close to that category. Subpar build, strip down OS, strip down features, strip down memory, sold at a loss. It's not a Tablet category. It's a POS to just get users to buy stuff easily at the Amazon Bazaar. To compare it to an iPad is simply stupid. Some reviewers even think it surpasses the iPad because it's 200 dollars vs iPad 500 dollars.

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