Printed from http://www.electronista.com

AMD shifts focus towards mobile, away from Intel

updated 08:25 pm EST, Mon November 28, 2011

Company backing away from rivalry

AMD has announced further details surrounding its restructuring strategy, which will bring the chip maker to shift its focus towards mobile products and away from the longstanding rivalry with Intel. Amid continuing lackluster performance in the PC business, AMD is expected to make a more forceful push into the smartphone and tablet market.

"We're at an inflection point," said AMD spokesman Mike Silverman, according to a Mercury News report. "We will all need to let go of the old 'AMD versus Intel' mindset, because it won't be about that anymore."

The shakeup at AMD has been apparent for more than a year, culminating in the departure of CEO Dirk Meyer and subsequent hiring of former Lenovo chief Rory Read. The company provided few details surrounding the leadership transition, however the move is now believed to have been a result of Meyer's inability to engage the mobile market.

The company earlier this month lost its corporate vice president for strategy, Patrick Moorhead, who was the last of the VPs originally hired by founder and former CEO Jerry Sanders. The changes will also affect the lower employees, as the total workforce will be slashed by 10 percent by early 2012.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News