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iPhone took 43% of UK share in October, outsold Android

updated 10:55 am EST, Mon November 28, 2011

Kantar sees iPhone 4S push Apple past Google in UK

The iPhone 4S helped Apple achieve a rare resurgence in British share that toppled Android, Kantar's Worldpanel ComTech found Monday. Apple's October share hit 42.8 percent of UK smartphone sales, knocking Android down to 35 percent. It managed a similar feat year-over-year, with iPhone share up 2.8 points for August through October to hit 27.8 percent, pushing Android down from 49.9 percent to 46 percent.

Most of those sales were to existing owners, Kantar said, suggesting that the Apple base was enough to drive much of the traffic. About 75 percent who bought an iPhone 4S had already owned an earlier iPhone, and 14 percent of the total were upgrading from the iPhone 4, or eager enough to either pay an early termination fee or a higher device price to upgrade early.

It's not clear which platforms the remaining 25 percent of iPhone 4S buyers were coming from, although Apple has historically poached mainly from RIM. The BlackBerry dropped 1.3 percent from year-to-year to hit 19.6 percent in quarterly share.

Whether or not the gains are sustainable isn't certain and may depend on both sustained interest past the holidays and the appeal of lower-cost iPhones. It nonetheless challenges the assumption that Android will always be in the lead because of the plurality of manufacturers. With HTC lowering expectations and only Samsung, Huawei, and ZTE known to be doing well among major builders, the platform's gains are no longer certain. [via GigaOM]

By Electronista Staff


  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Free iPhones = Google's nightmare

    Re: "...the appeal of lower-cost iPhones..."

    Yes, there's plenty of pent-up demand for the 4S. But the holdouts who were waiting for a "free" iPhone can now get a 3GS for practically nothing. And next year the iPhone 4 could very well be "free." We'll see how long the Samsungs, Huaweis, and ZTEs can hang on against a "free" iPhone...

  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009


    Oh My God iphone Is Staging A

    comeback!!! LOL!!!!

  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    Cherry-picking your stats

    Yes, oh the iPhone 4S released in..... ummm.... OCTOBER and yes briefly "Outsells Android". Then equilibrium falls on the market place and the iPhone is relegated to it rightful spot. Second place.

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