Nook Tablet becomes Barnes & Noble's fastest-selling device
updated 02:25 pm EST, Thu December 1, 2011
Barnes & Noble reports second quarter financials
As part of its fiscal 2012 second-quarter financial results, Barnes & Noble revealed that its Nook Tablet was the fastest-selling Nook product in the history of the company. It was launched on November 7, priced at $249, at which time the company also had its Nook Color tablet dropped to $199, and Nook Simple Touch at $99. Total Nook sales, including content and accessories, increased by 85 percent to $220 million during this time.
Despite the strong sales of the tablets, however, the company still lost $6.6 million overall in the second quarter, compared to a $12.6 million loss the same quarter last year. Total sales fell by 0.6 percent compared to last year, from $1.9 billion to $1.89 billion. The second quarter ended on October 29.
The Thanksgiving holiday weekend saw sales increase by 10.9 percent compared to 17 percent last year, and the company remains optimistic for the holiday shopping season. Barnes & Noble said it will continue to invest in promotions and advertising for Nook, which has included Apple-style hubs near the fronts of its stores.
