RIM renames BBX to BlackBerry 10 in Apple-style cue
updated 10:55 pm EST, Tue December 6, 2011
BBX rechristened BlackBerry 10 at DevCon
RIM quickly got around a ban on mentioning BBX during BlackBerry DevCon Asia by renaming its platform. The new smartphone and tablet platform will just be called BlackBerry 10. Its technique copies the one used by Apple for jumping multiple version numbers with QuickTime and Final Cut Pro.
Unlike Apple, however, RIM's hand was forced by an upcoming lawsuit that would have forced it to either settle or change its name regardless.
BlackBerry 10 has the same roots and will be RIM's first to merge its smartphone and tablet platforms in one. Making the switch gives its smartphones much more advanced multitasking and media support. The first devices using BB10 could arrive in March.
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Joined: Dec 2000
Bad comparison
Apple comparison was not necessary and wrong... There is no "Apple-Style" cue, Final Cut has a version 9 and Quicktime X was named after Mac OS X.