Amazon Kindle Fire usability test finds it wanting vs. iPad

updated 12:10 am EST, Tue December 6, 2011

DEtailed study shows Kindle Fire too small, slow


A detailed usability test for the Amazon Kindle Fire from UseIt has shown significant practical issues relative to the iPad and, in some cases, earlier Kindles. Some of them are inherent to the seven-inch screen: the tablet is both too small for full desktop websites but almost overkill for mobile optimized pages, the site's Jakob Nielsen found. Even in the general interface, many of the buttons are too small, hiding any feedback from a press.

Other screen size issues stemmed from a lack of optimization. Magazines and apps simply repurposed from a larger tablet like the iPad weren't ideal as-is.

The interface itself, irrespective of size, was docked for significant interface flaws. Android's signature lag was still evident, and the lack of hardware navigation or volume buttons, as well as the absence of consistent guarantees of onscreen back and menu buttons, created significant problems for getting around the design. Changing the volume or going back always required at least one extra step by having to tap to bring up an on-screen menu.

Magazine layouts often had mismatched layouts, again often intended for a larger tablet, and had interface elements like the page scrubber that were too small that would have worked more effectively on a larger tablet like the iPad. Searching wasn't even sorted by best matches.

Despite being lighter than the iPad, the Kindle Fire's weight relative to its size made it too heavy to comfortably read for long periods. It worked well for optimized periodicals or other short text, but an e-paper Kindle was often more efficient for fiction and other long reads because of the reduced fatigue and overall better comfort.

Many of the possible millions of Kindle Fire buyers may not be fazed by the setbacks. At $199, the tablet is inexpensive enough that the price gap is rumored to have made it the top-selling Android tablet by a wide margin. Nielsen still left room for there to be significant improvement, as it could shine with optimized content and interfaces it didn't yet have.


By Electronista Staff

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Previous Comments

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    +19

    Once again the press...

    was BIG on reporting that millions were being sold and not ONE thing about the user experience. If it was ONE thing Steve Jobs harped on over and over it was the "user experience." Even after Isaacson's book, recordings of Steve, these dumb bozos still don't get it UNLESS they really don't care. Push SOMETHING out the door, hope people will put up with it, and TRY (maybe) to fix it later. Usually, it doesn't happen (talk to Android owners).
    It surprises me every day that people will throw money away on inferior stuff but not fork over a few hundred more to get the Real McCoy! As someone wrote, the Kindle Fire may end up being a great advertisement for the iPad. You know, that "toy" whose name some people made fun of?


  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007

    +12

    Vaporware review?

    So it COULD have a better OS and that makes it acceptable? LOL.

    All the things that Steve said about the smaller tablet sizes seem to be true. The size they chose for the iPad wasn't just a random selection. There certainly was thought put into it!


  1. chas_m

    Fresh-Faced Recruit

    Joined: Aug 2001

    +12

    iPad = got it right the first time

    The Kindle Fire is an admirable effort to dumb down the iPad into a 7" form factor and sell it for half as much. There is always a "cheapskate" market (mostly clueless dads) that will buy the "next best thing" that's a lot cheaper than the thing the kids/wife/etc SAID they actually wanted, which was the iPad.

    It's a Christmas scam that, come the iPad 3, will be left behind in a drawer next to the non-iPod MP3 players ...


    Comment buried. Show
  1. SergioRS

    Fresh-Faced Recruit

    Joined: Sep 2004

    -14

    Fingers Crossed

    I like the idea of the smaller form factor, and maybe now that things have changed at Apple (RIP Steve) perhaps they will re-examine the viability of something in-between the iPodTouch and the iPad, 6 or 7" with a properly developed OS seems to be a sweet spot.


  1. 11211

    Fresh-Faced Recruit

    Joined: Apr 2008

    0

    too small

    I agree the 7" tablets are too small. I have a Touchpad and wish it was a little bigger sometimes, I'd like to see a 12" tablet. And E-ink is much better for LCDs than reading. A lot of older people have Kindles and i think they'll find this too small and much worse for reading. I think this is a pretty weak transitional product for Amazon, and no competition for the iPad.


  1. juraiprince

    Fresh-Faced Recruit

    Joined: Feb 2006

    +7

    I'd Rather...

    ...get a FIRST GENERATION iPad cheap from the Apple Re-furbished Store than this thing. I mean, honestly, if you are going to spend $200 on this, in my opinion, it just makes sense to spend a LITTLE more, and get something ALOT better.


  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    +3

    Waste of money

    That 200 dollars buys you nothing but a hobble iPad Wannabe. What a waste of your hard earned $200 bucks. This POS is really worth about 99 dollars at most and thats a bargain for this iPad clone. Wait its not even close to a clone, more like a clone of a clone. lol


  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +3

    It's obviously a tablet filled with

    compromises in order to keep the costs low. Amazon is using the strategy of making a product just good enough for certain uses. It was never meant to compete directly against the iPad. Jeff Bezos knows better than that. I don't think it was ever intended to be an iPad wannabe. That's what the media is trying to turn it into to cause controversy. The media wants to make consumers feel that the iPad is overpriced and that the cost of a good tablet should be greatly lowered. I see that there may be some need for cut-rate tablets, but I don't want to go that route. Apple is delivering a product that is high-quality and has less compromises.

    If there are consumers that are satisfied with the Kindle Fire then that's good for them. Only time will tell if consumers will continue to use the Kindle Fire after their initial use. I suppose Amazon is offering the consumer a low-cost entry point, but the Fire will never replace the iPad for most tablet users. Apple has absolutely nothing to concern itself about the iPad falling out of favor because it's more expensive than the Fire. What is really upsetting is that Wall Street keeps favoring Amazon because they think the strategy of selling products that are "just good enough" is something that's worthy of praise.


  1. tundaman

    Fresh-Faced Recruit

    Joined: Mar 2010

    +9

    Focus

    Those products and it's differences are results from 2 very different enterprise focus:

    Apple = user experience

    Amazon = cheaper Price

    So I think is fair to say that you REALLY get what you pay for.


  1. Inkling

    Fresh-Faced Recruit

    Joined: Jul 2006

    +1

    The pocket versus bag factor

    Most of what's said above make sense, but it neglects one important usability factor. Usability isn't just screens and tapping icons. Usability also includes what you do with the device when you're not using it. A device with a 7" screen can be slipped into a coat or lab pocket. A 10" screen requires carrying something about. That's often a major hassle.

    That's why I've yet to find the iPad appealing. I've got my easily pocketable iPhone to do a hundred things on the go. If an iPad is simply a big-screen iPhone, it's not worth the bother of carrying it in my hands or of toting a bag I may forget.

    And what an iPad can do beyond an iPhone (writing), is mostly stuff I can do with my aging MacBook. If I have to carry a device about in a pack or pack, there's not that much difference between an iPad with keyboard and my MacBook. Saving a few pounds isn't worth $500 to me. And if that added weight really bothers me, I can opt for a MacBook Air, which does much more than an iPad and is virtually equivalent in portability and a quick startup.

    My situation is also affected by the fact that I have a Kindle 3, which is great for reading books, vastly better than reading on a desktop or laptop. That makes neither the iPad nor the Kindle Fire that necessary as an ebook reader. Also, I think in terms of on-the-go. If you want a device to move about the house from the den to the patio to the bedroom, then a 10" iPad is vastly superior to the 7" Kindle Fire.

    --Michael W. Perry, author of Untangling Tolkien


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