Printed from http://www.electronista.com

Instagram confirms Android app, ad system coming

updated 03:20 pm EST, Wed December 7, 2011

Instagram explains lack of Android version

Instagram answered a longstanding call for an Android port at Le Web with confirmation one was in the works. CEO Kevin Systrom told CNET and others that the photo sharing app had two engineers on the task. He had no timeline for when the Android build would be finished, although the variety in hardware was likely to set it back relative to the version for Apple's iOS devices.

As to why the app had started on iOS first, it was what the founders had at the time the company got started, Systrom said. However, it was Apple's attention to image quality that was helping it grow, since the iPhone 4's big boost to camera quality last year in sync with the Retina Display both drew attention to the app. The iPhone 4S has already been credited with adding two million new users in one month.

The port to Android, which has the largest portion of the smartphone market, could help increase Instagram's overall influence. It would be starting well behind Apple, though, with 50 million total iPhone, iPad, and iPod touch devices.

Systrom did point to long-expected plans to run ads and generate money for the service, which is still depending on startup investments to run. He hinted that company participation in the existing service from brands like Audi, Burberry, and Kate Spade was a clue as to what they might do in a formal system. Instagram was primarily waiting on building an even larger user base before it switched on ads; companies wanted to see the scale, the executive said.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

GX Gaming DeathTaker mouse

Gaming is a serious endeavor for many people, driving them to look for the best performance in their system and interface devices. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News