Samsung pushes past 300m phone sales in a year

updated 12:05 pm EST, Sun December 11, 2011

Samsung over 300m phones in 2011 by December


Samsung on Sunday revealed that it had already shipped over 300 million cellphones in 2011. It had already reached the figure by the end of November, breaking past last year's 280 million a month ahead of time. The Korean firm credited much of the success to a smartphone mix headed up by the Galaxy S II.

The 4.3-inch, dual-core smartphone has been its fastest-selling smartphone to date and cracked 10 million in five months. While slower than what Apple sees for the iPhone, Samsung's sheer number of smartphone models helped it become the top smartphone maker worldwide, although that figure may not hold in the wake of the iPhone 4S.

The company's mobile group president, JK Shin, anticipated "extending this success" into 2012. Tips have pointed to the company repeating the strategy used in 2011 of high-end devices being unveiled early in the year, such as a much faster Galaxy S III.

An increasing share of this may come from the US. Recent breakdowns of top-selling smartphones in the US have shown a two-way Apple and Samsung race where Samsung has mostly been cannibalizing Android's market share through the decline of fellow supporters like HTC.


By Electronista Staff

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Previous Comments

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    0

    Braggards

    Wow, why don't we send them all some chocolate chip cookies for their reward. All that attention deserves at least a cookie.


  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +7

    It appears Samsung has taken

    over Nokia's place. They made it look easy. Apple still should be able to ward off Samsung with the three iPhone offerings and stepped pricing. Every year, Apple should be able to support three generations of iPhone each running the latest iOS. That would really make buying an iPhone worthwhile because the value would be kept much longer than any Android smartphone. There probably aren't many smartphones being used by consumers after the two-year carrier contract expires.


  1. SockRolid

    Fresh-Faced Recruit

    Joined: Jan 2010

    +3

    Two points

    Re: ..."strategy used in 2011 of high-end devices being unveiled early in the year"...

    This gives Samsung the best publicity bang for the buck. There is enormous media hype a month before and many months after each iPhone release. Samsung's management is astute enough to have noticed that. Best time for any wannabe announcement is early in the year.

    Re: ..."Samsung has mostly been cannibalizing Android's market share through the decline of fellow supporters like HTC"...

    Fandroids have wet dreams about Android manufacturers colluding against Apple. When they wake up, they see the cold hard truth. Samsung would be just as happy to kill off HTC as they would be to kill off LG or Motorola. And they'll do it.

    "Winning."


  1. facebook_Brian

    Via Facebook

    Joined: Dec 2011

    +6

    comment title

    I'm wondering if shipping and selling means the same thing!


  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    +1

    shipping roughly equal

    if shipping does NOT mean selling -- with a volume of 300 million -- then we will not find out for about 2 or 3 months, with returns coming back. However this is not like a wave but more like a river. With a wave, a lot of it washes back out to sea.


  1. lkrupp

    Fresh-Faced Recruit

    Joined: May 2001

    -4

    An idea...

    Pull all our troops out of South Korea and let the North overrun 'em. See if those 300m cellphones can keep Dear Leader at bay.


  1. facebook_Shane

    Via Facebook

    Joined: Dec 2011

    +1

    comment title

    yes shipping agains actual sales is too hard to compare. I wish people would stick to sales and not use shipped figures. It is possible in this case of course that they are near identical figures. I am not aSamsung fan, their phones i have found to be flashy as in the screen but the build quality on most is not up there. I would rather use an HTC thy seem way better put together from a hardware design. The Galaxy I had feel apart and when I poked about inside (the buttons got very intermittent) I was rather disappointed after spending so much on a phone.
    I'd rather see some true sales figures worked in together with satisfaction ratings of customers. Now that would give us a better idea when looking at a new unit. Im quite happy with my Sensation though after 3 android phones I have found them all to have little quirks and slight flakiness at times


  1. perthdave

    Fresh-Faced Recruit

    Joined: Nov 2007

    +2

    The girl on the right...

    ... looks like an Asian Jennifer Love-Hewitt


  1. Inkling

    Fresh-Faced Recruit

    Joined: Jul 2006

    +1

    On to something

    Samsung is on to something. A phone in the hands of two pretty girls in black dresses does look better than one being held by Steve Jobs in a black turtleneck.


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