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Nokia thinks young 'fed up' with iPhone, confused by Android

updated 01:05 pm EST, Tue December 13, 2011

Nokia persuades self iPhone, Android irrelevant

Nokia's Entertainment Global marketing lead Niels Munksgaard in an interview on Tuesday was convinced that Windows Phone was about to turn a corner and become the leading smartphone choice among younger buyers. He unusually claimed to Pocket-lint that the iPhone was too popular. Android, in turn, was considered too intimidating and contributed to a "sea of sameness."

"What we see is that youth are pretty much fed up with iPhones," Munksgaard argued. "Everyone has the iPhone. Also, many are not happy with the complexity of Android and the lack of security. So we do increasing see that the youth that wants to be on the cutting edge and try something new are turning to the Windows phone platform."

Along with the OS, Nokia would stand out with apps like Mix Radio, which provides localized Internet streaming. He hinted it would expand to more platforms than just Windows Phone, likely as an incentive to adopt Nokia's phones.

The arguments for Windows Phone so far haven't been borne out. Apple recently retook the lead in the UK and has been holding its ground worldwide. Android, meanwhile, has become the majority smartphone platform, while Windows Phone has dropped to 1.5 percent, according to Gartner.

The Lumia 800 line may give Nokia some reason for confidence in a turnaround. Early Lumia 800 sales have been brisk relative to Nokia's outgoing Symbian platform. Nokia may see an improvement again in 2012, when its first truly ground-up Windows Phones reach stores.



By Electronista Staff
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Comments

  1. DaJoNel

    Fresh-Faced Recruit

    Joined: Aug 2010

    +20

    Sure

    Because we all how well Nokia has a grasp on the concept of the smart phone industry.

  1. mk2000

    Fresh-Faced Recruit

    Joined: Dec 2006

    +16

    Right....

    Talk about wishful thinking. lol

  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007

    +23

    Fed up?

    Yeah, because nobody wants an iPhone anymore. They are barely selling at all.....

    I'll agree with the assertion on the Android phones. They are great for geeks that like to tinker, but for anyone else, they are a royal pain. People that ask their geek friends end up with Androids, the same way they ended up with Linux.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    +13

    So fed up, they want more

    Android has one H3ll of F├╝cked up UI.

    Comment buried. Show
  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -29

    If Android Is Complex And In-

    timidating, I have to somehow come to terms with the reality that the vast majority of people are DUMB!!!! I don't want to believe this, but perhaps kicking and screaming, I will have too. I do however, understand why teenagers and other individuals don't want to join the flood of iphone idrones. What the article points out conversely, is that the iphone is so simple that it is insulting!!!

  1. facebook_James

    Via Facebook

    Joined: Dec 2011

    +20

    Remember the iPod

    Nokia's comments are right in line with the success of the Zune vs iPod strategy. The iPod was just far too popular - who wanted a sleek music player like everyone else when they could have a brown box. That's why the Zune killed the iPod, or, err, wait a second......

  1. facebook_John

    Via Facebook

    Joined: Dec 2011

    +18

    Someone is as clueless as Steve Balmer

    Someone is as clueless as Steve Balmer. Probably because they are working with Microsoft now.

  1. Rezzz

    Fresh-Faced Recruit

    Joined: Jan 2006

    +7

    Hogwash

    Hogwash, I say!

  1. davesmall

    Fresh-Faced Recruit

    Joined: Oct 2006

    +10

    Oh yea sure

    Geez. Talk about serious delusions of adequacy.

  1. msuper69

    Professional Poster

    Joined: Jan 2000

    +9

    A bad version of ...

    a RDF.

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