Nokia thinks young 'fed up' with iPhone, confused by Android
updated 01:05 pm EST, Tue December 13, 2011
Nokia persuades self iPhone, Android irrelevant
Nokia's Entertainment Global marketing lead Niels Munksgaard in an interview on Tuesday was convinced that Windows Phone was about to turn a corner and become the leading smartphone choice among younger buyers. He unusually claimed to Pocket-lint that the iPhone was too popular. Android, in turn, was considered too intimidating and contributed to a "sea of sameness."
"What we see is that youth are pretty much fed up with iPhones," Munksgaard argued. "Everyone has the iPhone. Also, many are not happy with the complexity of Android and the lack of security. So we do increasing see that the youth that wants to be on the cutting edge and try something new are turning to the Windows phone platform."
Along with the OS, Nokia would stand out with apps like Mix Radio, which provides localized Internet streaming. He hinted it would expand to more platforms than just Windows Phone, likely as an incentive to adopt Nokia's phones.
The arguments for Windows Phone so far haven't been borne out. Apple recently retook the lead in the UK and has been holding its ground worldwide. Android, meanwhile, has become the majority smartphone platform, while Windows Phone has dropped to 1.5 percent, according to Gartner.
The Lumia 800 line may give Nokia some reason for confidence in a turnaround. Early Lumia 800 sales have been brisk relative to Nokia's outgoing Symbian platform. Nokia may see an improvement again in 2012, when its first truly ground-up Windows Phones reach stores.
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iPhone, industry, Microsoft, Google, Symbian, Nokia, Android, mobile phones, Apple, Windows Phone, Lumia
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Joined: Aug 2010
Sure
Because we all how well Nokia has a grasp on the concept of the smart phone industry.