updated 04:40 pm EST, Tue December 13, 2011
Rara streaming music coming to 18 countries today
UK-based Rara on Tuesday will bring a new streaming music service to 18 countries around the world, AllThingsD revealed. The company is the brainchild of Rob Lewis, who also founded Omnifone, which provides music services for LG, Sony and RIM smartphones. The service is priced at $5 per month for unlimited, ad-free streaming over the web, or can take their music with them for $10 using an Android app, with an iOS app coming.
Competitors like Rhapsody and Spotify are very similar, though Spotify has a free, ad-subsidized option. Lewis said his offering differs because it is much less complicated than the others and most people don't use the legal music services that are out there.
Rara offers pre-programmed radio stations, so users don't have to create their own. HP has partnered with Rara, and will include links to the service on some of its new PCs. A three-month trial will be offered to get users onboard for 99 cents per month.