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Galaxy Nexus TV ads start as Samsung ads top Apple for buzz

updated 08:45 pm EST, Wed December 14, 2011

Google and Samsung push ads to rival iPhone

Google is joining Samsung in launching a full push against Apple on TV. The search engine is running its own Galaxy Nexus commercial (below), produced by ad agency Mullen, on TV in the US, Canada, Japan, and other countries that have the Nexus as an option. One of its initial 30-second spots touts Face Unlock, showing how a father can keep his son from getting into the phone despite the young one's repeated attempts to look like his dad.

Americans will also see the ad online, although whether it would take the same route as the original promo video isn't clear.

The ad is rare for Google itself and shows how the Nexus line has become much more important to its own strategy. When the Nexus One first launched, Google assumed that web-only sales, text ads, and word of mouth would be enough, but it saw poor sales and had to turn to traditional carrier deals. The Nexus S fared much better after it was launched from the start on T-Mobile, and it was mostly hurt by a decision to wait until months later to reach other carriers.

Its initiative came just as YouGov published a study showing that buzz among US adults suggested that Samsung's anti-Phone ads may have proven effective. Asking a panel late last week what it thought of Apple's iPhone and Samsung over the past two weeks, they saw Apple's positive word of mouth dip from as high as 33 at the start of Samsung's campaign to 25. Samsung, meanwhile, saw its own rank grow from just 19 at the same late November point to just over Apple's, at 26.

Whether or not the ads are translating to real sales isn't apparent and won't be until Apple and Samsung provide results early next year. Samsung's tone isn't expected to convert iPhone users, since it openly attacks not just the hardware but the fans. The campaign may, however, poach those who would consider other Android phones or who are new but might not like the stereotypes surrounding Apple culture. [via AdAge]

By Electronista Staff


  1. fjose1929

    Fresh-Faced Recruit

    Joined: Jul 2011


    Remember the taurus

    This is baloney. These guys are pulling this out oftheir orifices. Remember how these clowns (focus group gurus) said that the the fish bowl Taurus design was an out of the ballpark hit. What happened, sales of taurus plummeted.

    Payola is as payola does.

    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    Look at the iPhone graph line plummet!

    >>>Google is joining Samsung in launching a full push against Apple on TV.

    What? Is Google not permitted to advertise their product? How is this "a full push against Apple"?? Does Apple have a patent that prevents companies from advertising? More anti-Android bias from a third-rate website.

    >>>but might not like the stereotypes surrounding Apple culture.

    What are you trying to say macnn/electronista editards? What are the "stereotypes" surrounding "Apple culture"?

  1. facebook_Heather

    Via Facebook

    Joined: Dec 2011


    comment title

    Kid should have pointed the camera at a picture of his dad.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    I'm a Mac. And I'm a PC.

    Remember the "I'm a Mac" ads? Extremely popular, cutesy, and yet they savagely attacked Microsoft to great effect. Plenty of "buzz" too.

    Maybe it's time for "I'm an iPhone. And I'm stolen property." ad campaign? That would generate some "buzz."

  1. koolkid1976

    Fresh-Faced Recruit

    Joined: May 2003


    Push against Apple?

    Nothing about that commercial indicates that google is joining Samsung in a push against apple. They are just advertising their product.

  1. facebook_Brian

    Via Facebook

    Joined: Dec 2011


    comment title

    Face unlock? Google stole that from the jailbreak app store called Cydia, and now marketing it to the android fanatics who gonna troll about how they got it first.

  1. climacs

    Mac Enthusiast

    Joined: Sep 2001



    what *hasn't* Google boosted w/r/t Android? Ask Oracle. Or ask Apple, Google's trying to copy Siri now.

    I guess "Do no evil" does not include, "do not blatantly rip off others' intellectual property and great ideas"

  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999


    top Apple for Buzz?

    Prove it. (Actually, the study was between the brands 'iPhone' and 'Samsung' -- but that's another story entirely)

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    The Buzz

    LOL....the buzz is people talking about how stupid and desperate Samsung is in making fun of iPhone users.

  1. JEB

    Junior Member

    Joined: May 2001



    At least, if the kid gets bored enough, he'll likely figure out the "emergency call" feature on the screen. Only a matter of time.

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