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Nielsen: Android tops in every age group, iPhone still up

updated 12:40 pm EST, Thu December 15, 2011

Nielsen Q3 look back shows age splits

Nielsen in a look back at late summer not only broke down market share for the period but revealed that Android had a consistent appeal across ages. Android was up to 44.2 percent of US smartphones between August and October but also had a more even balance than the primarily younger audiences of before. About 47 percent of those both in the 18-24 and 25-34 groups with smartphones had Android, while even the 65-plus group still saw 39 percent pick Google.

Apple still wasn't losing share, Nielsen said. It was now up to 28.6 percent overall, and its share was generally higher across age ranges, going to 26 percent among the 45-54 group and peaking at 32 percent for those over 65. More often, it was 29 percent.

As for much of the year, it was other platforms that Android was taking down. RIM was down to 17 percent, and its heavy emphasis on veteran workers meant that the largest amount of support in a given age group, 24 percent, were those aged 45 to 55 and most likely to have the senior-level positions that gave them a BlackBerry. Windows Phone and Windows Mobile were consistently low across all age groups and had 1.3 and 5.3 points each.

The study had its own looks into web and app habits. Despite Google's focus on the web, iPhone owners were much more likely to have visited Facebook, Amazon, and even YouTube on the web. Accordingly, Android users were now more likely to download apps, with nearly 49 percent having taken at least one in the past month to 34 percent of iPhone owners.

iPhone users got their recommendations for apps from a much wider variety of sources, however. The more mainstream nature of the platform led owners to find apps through places besides the store itself, such as ads in magazines, TV, or other apps.

By Electronista Staff


  1. Greengo

    Fresh-Faced Recruit

    Joined: May 2010


    So Apple is number one in US...

    and I see RIM barely hanging on to second with HTC a close 3rd, Motorola and Samsung fighting for fourth...I suspect that Samsung will move past Motorola, unless Google gives Motorola an edge. Nice to see Apple's share still moving up.

  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    I agree with this survey.

    I LOVE my Android Phone :-)

  1. makemineamac

    Fresh-Faced Recruit

    Joined: Mar 2008


    Free phones are popular? Really?

    Not a surprise. Would they all be willing to pay full price for these devices. Not likely.

  1. DaJoNel

    Fresh-Faced Recruit

    Joined: Aug 2010


    Obviously not a representative group

    I know over ten people of all ages who have an iPhone and love it and only one person who owns an Android enjoys it. All the other Android users I know regret their purchase and want the iPhone for numerous reasons. Over twenty other people I know (of all ages) who have feature phones want an iPhone and are not considering an Android. Do I know an odd group of people, or did this study cherry-pick their results?

  1. facebook_Alexander

    Via Facebook

    Joined: Dec 2011


    comment title

    A few of my friends are around 35 and 2 own 3GS, 2 own 4, 1 owns a 4S and i own one as well. The 4S friend and i previously owned an Android device. We hated it.

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